Skip to Content

International Programs

Digital Marketing

If you love marketing and want to dive into the digital side, this program is for you. It doesn't matter if you have a degree or two years of work experience -- everyone is welcome.

Who will Benefit

If you want to increase job opportunities, this is the perfect career booster. Learn sought-after Digital Marketing skills that set you apart. Engage with a diverse group of global learners, making new friends, and building a global network while exploring the world of Digital Marketing.

Program Details

Classes:

  • Digital Marketing (3 units)

In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing efforts into its overall marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.
 

  • Content Marketing (3 units)

Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Well-developed content is the heart of a successful marketing campaign.
 

  • Digital Marketing Analytics (3 units)

This course will take students through navigating the digital landscape and how to utilize data to guide this journey. Students will develop an understanding of what marketing channels contribute to a cohesive online presence, exploring areas such as organic and paid search, social media, and email marketing. Students will learn to identify key performance indicators to assess the performance of each channel as well as how to leverage these insights to shape future strategy. With a primary focus on Google Analytics data and other online data tools, students will gain an overarching view of how each channel in their marketing mix is performing and how to shape future strategy accordingly.
 

  • Marketing Project (2 units)

This Market Research workshop will teach you the basic skills needed to gather reliable market research and compile this information in a way that will improve your ability to make meaningful marketing decisions. This course will provide a high-level overview of the use and applications of market research. You will learn practical tools for finding secondary data sources in databases and Internet search engines. Students will be provided a brief overview of market research surveys and case studies and see examples of well-designed questionnaires and how to understand research findings.

  • One Elective Course

Students will choose one elective from a list of pre-determined courses, provided by the program. The list will include a variety of electives. Students must take 12 credits per quarter, according to their visa status.

Note: Courses are subject to change without notice.

Duration: 1 quarter

Delivery Method: In-person

Visa: F-1 student visa

Program Schedule:

  • Monday - Friday, occasional Saturdays
  • Daytime and evening courses
  • Schedule varies
Sample Schedule:

Monday

Tuesday

Wednesday

Thursday

Friday

 

9:30-12:30
 Elements of
 Marketing

9:30-12:00
 Directed Studies
 Contemporary
 Marketing

 

9:00-2:00
 Market
 Research
 Workshop

6:00-9:00
 Digital Marketing

 

6:00-9:00
 Global
 Marketing

 

 

Schedules vary depending on language level of the student and course selections.

Admission Requirements

Age: 18+ 
 
Language Proficiency Requirement:

  • TOEFL iBT: 79

  • IELTS: 6.5

  • B2 First (Cambridge English: First-FCE): B2/C1

  • C1 Advanced (Cambridge English Advanced-CAE):180-C1 and C2 Proficiency (Cambridge English Proficiency-CPE): 180-C1

  • Duolingo English Test (DET): 110

  • Pearson Test of English (PTE): 58

  • TOEIC (all four subjects are required):

    • Listening: 445 

    • Reading: 420 

    • Speaking: 170

    • Writing: 165

  • ELI level (8-week programs): 7 or higher

For questions regarding alternative English proficiency exams, please email ipadmission@ucsd.edu.

Additional Admission Requirements:

  • Your official university transcripts in English

    • You must have successfully completed a three or four-year bachelor’s degree OR have two years of professional, full-time, work experience.  
    • If you have pursued graduate-level coursework or degrees, you must include those transcripts as well.
  • Résumé or curriculum vitae (CV)

    • No work experience required if applying with a degree.
    • No degree required if the applicant has two years of full-time work experience.
All enrolled students are required to complete an online pre-arrival orientation before starting the Digital Marketing program. 

Dates & Prices

2025 Dates:

  • January 2 - March 22
  • March 24 - June 13
  • June 18 - September 13
  • September 17 - December 13

2025 Prices:

  • Application Fee: $225 (nonrefundable)
  • Tuition: $7,490
  • International Student Service Fee: $500
  • UC San Diego Division of Extended Studies medical insurance: $780
  • Books/Materials: Approximately $300-$800 per quarter (Payment for books and instructional materials CANNOT be made in advance. Books will be purchased upon arrival at UC San Diego.)

For all 2025 program dates and prices, visit the Dates and Prices page or download the 2025 Dates & Prices document. This document also lists the financial verification required for your program application if you need the Form I-20 for a student visa.

Testimonial

After spending a decade as a Manager of Accounting and Administration at a Construction Company in Paris, I decided to enroll in the Business Management and Marketing Certificate program at UC San Diego Extended Studies. It is important to stay up-to-date in my industry and expand my expertise internationally, on a global scale. Presently, I serve as the Executive Director at the San Diego French American Chamber of Commerce.

- Sylvie Almeri, France

Programs You May Also Like

For a complete list of all business and management certificates and programs, please visit our Certificate Programs page.

Business Management

Project Management

Apply Now!

  • English Language Programs
  • University Credit Programs
  • Business Certificates & Programs
  • TEFL Certificate & Programs

2025 Dates and Prices

View programs, dates, prices, and financial verification requirements.

Contact Us

Call
+858-534-6784

Email
ipinfo@ucsd.edu

Regular Mail Address
University of California San Diego
Division of Extended Studies
International Student Services, 0176D
9500 Gilman Drive
La Jolla, CA 92093-0176
USA

Physical Location & Express Delivery
University of California San Diego
Division of Extended Studies
International Programs
8980 Villa La Jolla Drive - suite 380
La Jolla, CA 92037 USA
USA

Stay in Touch

Sign up to receive International Programs news and updates.