Digital Marketing

Classes:

• Digital Marketing (3 units)

In the ever-evolving marketing landscape, it has become imperative for a business to integrate digital marketing efforts into its overall marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.
 

• Content Marketing (3 units)

Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Well-developed content is the heart of a successful marketing campaign.
 

• Digital Marketing Analytics (3 units)

This course will take students through navigating the digital landscape and how to utilize data to guide this journey. Students will develop an understanding of what marketing channels contribute to a cohesive online presence, exploring areas such as organic and paid search, social media, and email marketing. Students will learn to identify key performance indicators to assess the performance of each channel as well as how to leverage these insights to shape future strategy. With a primary focus on Google Analytics data and other online data tools, students will gain an overarching view of how each channel in their marketing mix is performing and how to shape future strategy accordingly.
 

• Marketing Project (2 units)

This Market Research workshop will teach you the basic skills needed to gather reliable market research and compile this information in a way that will improve your ability to make meaningful marketing decisions. This course will provide a high-level overview of the use and applications of market research. You will learn practical tools for finding secondary data sources in databases and Internet search engines. Students will be provided a brief overview of market research surveys and case studies and see examples of well-designed questionnaires and how to understand research findings.

• One Elective Course

Students will choose one elective from a list of pre-determined courses, provided by the program. The list will include a variety of electives. Students must take 12 credits per quarter, according to their visa status.

Note: Courses are subject to change without notice.

Duration: 1 quarter

Delivery Method: In-person

Visa: F-1 student visa

Program Schedule:

• Monday - Friday, occasional Saturdays
• Daytime and evening courses
• Schedule varies

Schedules vary depending on language level of the student and course selections.

Age: 18+ 
 
Language Proficiency Requirement:

• TOEFL iBT: 79

• IELTS: 6.5

• B2 First (Cambridge English: First-FCE): B2/C1

• C1 Advanced (Cambridge English Advanced-CAE):180-C1 and C2 Proficiency (Cambridge English Proficiency-CPE): 180-C1

• Duolingo English Test (DET): 110

• Pearson Test of English (PTE): 58

• TOEIC (all four subjects are required):

  • Listening: 445 

  • Reading: 420 

  • Speaking: 170

  • Writing: 165

• ELI level (8-week programs): 7 or higher

For questions regarding alternative English proficiency exams, please email ipadmission@ucsd.edu.

Additional Admission Requirements:

• Your official university transcripts in English

  • You must have successfully completed a three or four-year bachelor’s degree OR have two years of professional, full-time, work experience.  
  • If you have pursued graduate-level coursework or degrees, you must include those transcripts as well.

• Résumé or curriculum vitae (CV)

  • No work experience required if applying with a degree.
  • No degree required if the applicant has two years of full-time work experience.

2024 Dates: 

• January 3 - March 23
• March 27 - June 14
• June 26 - September 14
• September 18 - December 14

 2024 Prices:

• Application Fee: $225 (nonrefundable)
• Tuition: $6,250
• International Student Service fee: $400
• UC San Diego Division of Extended Studies medical insurance: $715 
• Books/Materials: Approximately $300-$800 per quarter (Payment for books and instructional materials CANNOT be made in advance. Books will be purchased upon arrival at UC San Diego.)

2025 Dates:

• January 2 - March 22
• March 24 - June 13
• June 18 - September 13
• September 17 - December 13

2025 Prices:

• Application Fee: $225 (nonrefundable)
• Tuition: $7,490
• International Student Service Fee: $500
• UC San Diego Division of Extended Studies medical insurance: $780
• Books/Materials: Approximately $300-$800 per quarter (Payment for books and instructional materials CANNOT be made in advance. Books will be purchased upon arrival at UC San Diego.)

For all 2025 program dates and prices, visit the Dates and Prices page or download the 2025 Dates & Prices document. This document also lists the financial verification required for your program application if you need the Form I-20 for a student visa.