Influencer Marketing

Influencer marketing drives customer acquisition, builds brand trust, and generates measurable revenue—and organizations now expect clear return on investment (ROI). As artificial intelligence (AI) reshapes how content is created and discovered—including by AI-generated creators—marketers must plan, execute, and measure influencer marketing with ROI built in from the start.

This 6-week online, asynchronous course provides a practical framework to plan, evaluate, and execute influencer marketing in a business context—from small and mid-sized businesses to Fortune 500 organizations. Whether you are new to influencer marketing or building on existing experience, you will apply concepts directly to real-world scenarios.

You will identify the right creators, assess audience quality and trust signals, and align influencer activity with defined business goals. You will examine how influencer content operates across social and search discovery environments, including major platforms such as Instagram (Meta), TikTok, YouTube, and others, where content influences visibility, discovery, and decision-making.

The course examines how AI shapes influencer marketing across content, content creators (including AI-generated), and how content is consumed, and addresses ethical and regulatory considerations, including disclosure, brand alignment, transparency, audience trust, and parasocial dynamics.

Through applied work, you will build an influencer marketing strategy and complete a portfolio-ready campaign pitch you can use in interviews, client work, or internal presentations.

Recognized as a top-ranked influencer marketing course (#4, The CMO, 2026), this course prepares professionals to apply influencer marketing to real business challenges.