Digital Marketing

Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Well-developed content is the heart of a successful marketing campaign. In this course, students will learn to: Create content for a variety of industries and platforms Plan and create content for high-impact campaigns Create compelling communication with current and prospective customers Ensure that content aligns with the...

The cornerstone of every targeted marketing plan should be a digital marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will...

Audiences are spending more of their time online and in response, marketers are spending more of their resources there. With a seemingly limitless sea of options as to where to be present online, how do we decide where to start? And once we do, how do we know what’s working? This course will take students through navigating the digital landscape and how to utilize data to guide this journey. Students will develop an understanding of what marketing channels contribute to a cohesive online presence, exploring areas such as organic and paid search, social media, and email marketing. Students...

In this hands-on course, students will explore how Artificial Intelligence is transforming the marketing landscape. Designed for aspiring marketers, strategists, and content creators, this course introduces foundational AI, Machine Learning, and Generative AI concepts through a marketing lens. Students will gain hands-on experience using industry-leading tools to support marketing workflows, develop audience insights, and create optimized content. Emphasis will be placed on prompt engineering, ethical AI practices, understanding how automation and AI-driven tools are applied in modern...

This 6-week online course teaches the strategy, tools, and ethical practices behind today’s most effective influencer marketing campaigns. Students learn how to identify, evaluate, and collaborate with influencers—from nano-creators to viral personalities—across TikTok, Instagram, YouTube Shorts, Snapchat, Reddit, Twitch, Substack, and other emerging creator platforms. Through a mix of video lectures, real-world case studies, and a Final Course Project, students explore how to build influencer partnerships that drive engagement, shape behavior, and reflect brand values. Topics include...

Social media remains one of the most powerful channels for building brand awareness, engaging audiences, and driving conversions. This course provides a comprehensive overview of social media marketing strategies while exploring how Artificial Intelligence (AI) is transforming every aspect of this dynamic field. Students will learn how to develop and manage effective social media campaigns using leading platforms, tools, and best practices. Through the lens of the AI era, the course will highlight how automation, predictive analytics, and generative technologies are reshaping social media...

Paid Search is one of the fastest ways to increase your online visibility and deliver trackable tangible results. This course teaches the fundamental strategies needed to start PPC campaigns from scratch. Students will also learn the skills needed to make PPC campaigns more profitable and more efficient, effectively increasing the number of leads or sales generated and showcasing the levers required to maximize ROI.

This course provides a strong foundation in SEO while exploring how artificial intelligence is reshaping digital marketing. Students will learn core SEO principles, including keyword research and on-page and technical optimization. Building on these fundamentals, the course introduces AI-powered tools and generative AI applications for content creation and campaign optimization.

This course is taught in Spanish. It can be used in substitution of the required "Digital Marketing" course required for the Digital Marketing certificate. La base fundamental de un plan efectivo de marketing debe de estar fundada en una estrategia de marketing digital. Los estudiantes en este curso explorarán y aprenderán el desarrollo, la producción y la implementación de de los diferentes canales de marketing digital, incluyendo, pero no limitándose a marketing por correo electrónico, marketing basado en la web, optimización en motores de búsqueda (SEO), publicidad en línea y redes...

Marketing today goes beyond creativity—it harnesses data, technology, and human insight to deliver powerful customer experiences. This course provides business leaders with AI-driven tools, strategies, and real-world case studies to build marketing that drives growth and engages today’s consumers. Designed for managers and emerging leaders, it prepares you to thrive where technology and human creativity intersect.

Explore the excitement and challenges of marketing your product outside of the U.S by analyzing cases featuring well-known companies and products. This course examines the global marketing environment’s legal, regulatory, political, cultural, and managerial issues; strategies for market entry and expansion; market research tools and obstacles; targeting and segmenting of markets; distribution channels and local selling; price setting; promotion through integrated communications and advertising; and negotiations. Everyone involved in the international marketing of a product or planning to...

En este webinar conocerás los conceptos básicos de la mercadotecnia digital, aprenderás a identificar a tu audiencia objetivo, explorarás los principales canales de marketing en línea y comprenderás las etapas del recorrido del cliente para crear campañas más efectivas.