Business Management

Managers are invariably critiqued on their effective use of the complex decision making process. Refine your leadership skills and focus on the strategic decision-making process as viewed from the top of an organization in a multidisciplinary setting. Through case studies, explore the consequences of disregarding the decision-making process or of its ineffective use. You will also participate extensively in small groups and have the opportunity to integrate all you've learned into an effective interactive decision-making model. Students will gain a solid understanding of the role of a...

Receive hands-on, practical experience in integrated marketing communications and explore the building blocks of effective marketing programs. This course will also showcase how to incorporate the tools you learn into your career and organization by learning best practices from current case stories while networking with classmates representing a variety of professional disciplines. Marketing career options will also be discussed. Gain experience in a variety of industry sectors, and have the opportunity to develop the primary elements of a marketing plan for the company of your choice....

Gain an overview of how to use accounting and financial data for more effective and profitable decisions. Learn the information necessary to interpret and evaluate the financial effects of day-to-day management decisions. This course emphasizes the interpretation of accounting concepts that underlie basic financial statements without focusing on detailed mechanics. During this course, students will learn about: Differences and uses of financial and managerial accounting, and auditing Basic financial statement analysis Ways to understand and interpret the income statement, balance sheet, and...

Organizational Behavior will explore human behavior at the individual, interpersonal, and group levels including effects of organizational structure on behavior. The emphasis will be on managerial roles, historical evolution of management, ethics, and behavior in multi-cultural contexts. This course deals with human behavior in organizations and with practices and methods within organizations that facilitate or hamper effective behavior. Within each topic, conceptual frameworks, case discussions, and skill-oriented activities are blended. Topics include communication, motivation, group...

Review the practical application of state and federal employment law. Topics include at-will employment and wrongful discharge; discrimination, harassment, and retaliation; ADA; employee rights and intellectual property; wage and hour benefits; occupational health, safety, and workers’ compensation; reductions-in-force; alternative dispute resolution; labor relations; and corrective action and terminations.

Effective talent acquisition strategies take a multi-year view of the workforce necessary to execute an organization’s business strategy today and well into the future. This includes recruiting with agility for skills that may not be necessary today, but may become critical to future organizational success. Through this course, students will learn how to: effectively source positions that drive business outcomes; analyze retention and attrition data to understand critical position drivers; and, ultimately, how to engage with stakeholders to optimally execute the recruiting plan. Students...

Effective managers realize that organizational success is based on so much more than the contributions of its individuals alone. Success is based on the effective management of “teams” working together to achieve common goals. Knowing how to build, influence and lead teams can increase business performance to exceed goals and objectives. Explore the responsibilities, functions and skills required of managers today. Learn how to hire, train and lead teams efficiently and effectively. Boost teamwork and morale using proven communication, planning and goal-setting strategies. Identify...

Being able to communicate your ideas accurately and persuasively is essential in a business environment. Explore the communication skills necessary to be productive in today's complex workplace. Discover how to analyze and address a range of audiences. Learn the basics of speech organization, body language, vocal variety and speaking without preparation. Improve your interactions one-on-one and in meetings. Topics include recognizing and responding to nonverbal messages, personal vs. position power, negotiation, accommodating individual differences (age, culture, gender), giving and...

Success as a modern professional requires a skill as old as human civilization, storytelling. Storytelling is the ability to paint a picture with your words to engage, persuade or even challenge your audience. But storytelling is not simply speaking, it is having a message and a plan to deliver that message to an audience in an engaging manner. In this course students will learn an array of techniques to engage the audience as well as core skills of successful presentations, such as projection, effective pausing, vocal variety, posture, eye contact and effective use of hand motions....

Overview of BI and Data Analysis As the amount of data companies collect continues to grow at a rapid rate, the ability to effectively transform that data into actionable information has become paramount for business growth and success. Business intelligence (BI) and data analytics enables businesses to make better decisions, improve processes, discover efficiencies, support customers, and reduce costs. In this course, students will learn the complete analytics cycle, from determining requirements to extracting and disseminating information. It will cover the process, technologies,...

Dashboards and Data Visualization for Data Analysis With the growing amount of data available to businesses, decision-makers must translate strategy into accountability, measure progress against goals, and leverage data for business decision making. Dashboards are used to present and analyzing enterprise performance data, both strategic and operational, and to perform business analysis easily and quickly. This course will teach dashboards and data visualization technologies, using an approach that will include theory as well as a significant hands-on component. Students will learn how to...

The cornerstone of every targeted marketing plan should be a digital marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will...

In our current information age, Search Engine Optimization (SEO) is a method of marketing used by companies world-wide and is one of the most successful and cost-effective ways of obtaining business through a website property. Visibility in search engines can lead to better brand awareness and increased sales. Learn how to optimize your website for better positioning through search engines including Google, Yahoo, and Bing. This course covers the basics of how a website is structured, how search engines work, what they are looking for, choosing competitive keywords, writing content for your...

Understand managerial accounting theory and practice to evaluate organizations and execute appropriate business decisions. Learn about budgeting, cost-volume-profit analysis and incremental decision analysis. Cost accounting topics taught include product, process and activity-based costing. Concepts related to value-based systems and the relationship of these systems to supply chain applications will be covered. Format: This course is offered in an online asynchronous format. There are no set meeting times, however, students follow a weekly schedule and there will be deadlines to meet in...

Learn the basics in financial accounting theory and practice. Topics include: recording, analyzing and summarizing procedures used to prepare balance sheets and income statements such as payroll, special journals, cash control, receivables and payables, inventory and depreciation. Format: This course is offered in an online asynchronous format. There are no set meeting times, however, students follow a weekly schedule and there will be deadlines to meet in terms of course requirements. This course cannot be completed at an accelerated rate. UCSD Extended Studies operates in Pacific Standard...

Learn the key concepts, terms and tools associated with the financial world. Topics include: analysis; management of working capital and short-term financing; time value of money and valuation of corporate securities; capital budgeting and long-term financing; risk management, investment and capital markets. Students successfully completing this course will earn quarter units which may be eligible to be used towards the CA Board of Accountancy's educational requirement for CPA Exam eligibility and licensure. For more information contact unexbusa@ucsd.edu or https://www.dca.ca.gov/cba/...

Financial statement analysis has many applications, including the evaluation of department and senior management performance, accounting compliance, and the profitability of business activities. Accounting principles, economic theory and empirical research are integrated to provide a framework for analysis. Students will be introduced to the concepts of analyzing and evaluating accrual-based financial statements using various analytical methods including ratio analysis and market comparisons. ROI, equity, and credit analysis will also be covered. Many of the topics discussed in this class...

This course is designed to equip non-finance professionals with practical, actionable knowledge in financial management. The focus is on understanding and applying financial concepts to real-world business scenarios, using a mix of engaging learning methods. The goal is to demystify financial jargon and concepts, making them accessible and relevant to professionals from various backgrounds. Learning Outcomes: Understand and apply fundamental financial principles in business decision-making. Analyze financial statements and use financial data effectively. Gain insight into the impact of...

Strong workplace ethics, or the lack thereof, have had far-reaching consequences for companies and corporate leaders. This class will explore ethical frameworks, and it will differentiate between compliance and ethics. You will be challenged to think through the relationships and impacts of your decisions on your organization, as well as to consider the impact on shareholder value and other stakeholder effects from unethical behavior. Learning Objectives By the end of this course, student should be able to: • Understand the three ethical positions that govern human behavior • Cite some of...

Cryptocurrency is a real and persistent asset class that smart investors and consumers must begin to understand. Blockchain is a powerful, decentralized transactional network that has the potential to disrupt and replace the transactional and geopolitical we know today. This course will examine crypocurrencies as the exist today and consider their significant impact upon the future of the world. Learning Outcomes: Be able to differentiate between valid and speculative cryptocurrencies. Describe how cryptocurrency is managed, owned and traded. Understand the origins of blockchain, how it...

Curious about our program? Attend a free Information Session to meet the Instructors and ask questions. Register HERE. Click HERE to watch a recording of a recent Information Session. Improve Performance, Enhance Quality, Reduce Costs Lean Six Sigma (LSS) offers a systematic approach to enhancing business performance by minimizing variation and optimizing operations for increased productivity and profitability. Different colored Belts denote varying levels of LSS expertise. A Lean Six Sigma Green Belt holder plays a pivotal role in driving process improvement initiatives, helping to solve...

The technology powering Bitcoin is more than just a payments system - it’s a disruptive improvement to the Internet. This workshop will teach you the basics of blockchain technology and explain how its decentralized design enables trust over the Internet. Launched in 2009, Bitcoin is a primitive example of a blockchain. There are now entire ecosystems of other decentralized technologies, such as smart contracts, autonomous organizations, and digital identity. This workshop will give you insight into the many use cases for blockchain and where the technology is headed. Although blockchain...