Business Strategy
BUSA-41033
This course offers a comprehensive exploration of the principles, frameworks, and practices essential for formulating and executing effective business strategies.
Through a dynamic blend of lectures, real-world case studies, and engaging guest speaker sessions, participants will gain insights into the strategic decision-making processes of successful organizations across various industries.
This course is designed for aspiring managers, entrepreneurs, and business leaders seeking to enhance their strategic acumen and drive organizational success in dynamic and competitive markets. No prior experience in business strategy is required, making it suitable for professionals from diverse backgrounds and industries.
What you'll learn
- Strategic Analysis: Develop proficiency in conducting comprehensive analyses of internal and external factors influencing business performance, including industry dynamics, competitive landscapes, and market trends.
- Strategy Formulation: Acquire the ability to formulate sound business strategies that align organizational goals with market opportunities, leveraging strengths while addressing weaknesses and mitigating threats.
- Leadership in Strategy: Enhance leadership capabilities to inspire and mobilize teams toward shared strategic objectives, fostering collaboration, resilience, and a sense of purpose within the organization.
Course Information
Materials Fee:
Please purchase one required Case Study for this course:
- Tostadas, Tortilla Chips, and Bank Loans: Wells Fargo and Salinas Y Salinas by Gregory B. Fairchild and Catharine Carrales, $11.95
https://store.hbr.org/product/tostadas-tortilla-chips-and-bank-loans-wells-fargo-and-salinas-y-salinas/UV5130?srsltid=AfmBOoqHlQqrneDpX1RIKT6QQZOuQ5CTi6zdVGbx2IhB4OUUCt50Tj-K
Click here for more information about the financial resources available.
Course sessions
Section ID:
Class type:
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
All course materials are included unless otherwise stated.
Policies:
- No refunds after: 5/12/2026
Note:
Schedule:
Instructor:
Sarah Yasukochi, MBA
Marketing Director, The Sherwin-Williams Company
Sarah S. Yasukochi is a marketing strategist, educator, and founder of House Collective, a certified B Corporation and California Green Business recognized with the 2025 BBB Torch Award for Ethics. Since 2017, House Collective has specialized in growth marketing strategies for good, partnering with teams advancing sustainability, culture, and community impact to strengthen marketing foundations, streamline systems, and activate strategies that drive meaningful results.
Sarah holds an MBA from Point Loma Nazarene University and brings over 25 years of marketing leadership experience, including work with national brands across retail, commercial real estate, higher education, and clean energy. She has a long history of collaboration with UC San Diego Division of Extended Studies as an alumna, instructor, and partner, supporting student learning and professional development.
Her teaching and consulting work focus on helping leaders and teams connect purpose with performance through thoughtful business strategy and sustainable marketing.
