Introduction to Business
BUSA-40342
Examine the foundation, principles, and practices upon which modern business enterprises are based. Become familiar with not only the functional elements of a for-profit company, but also the challenges presented by today's competitive global marketplace. Topics include: the business life cycle; balancing short and long-term demands; forms of business ownership and organization structure; leadership and managing competing priorities; competing in global markets; the employment relationship (employment options, compensation packages, managing and rewarding performance); marketing, promoting, pricing and distributing products and services; financial and operational information systems.
Course Information
Course sessions
Section ID:
Class type:
All class meetings held in-person according to published location, dates and times. Students may be expected to engage with course content online during the published course dates.
Textbooks:
Managing for Success: Practical Advice for Managers 1st
by Steven R. Smith
ISBN / ASIN: 9780989748803
You may purchase textbooks via the UC San Diego Bookstore.
Policies:
- No refunds after: 1/11/25
- Early Enrollment Discount: $570 ($595 if enrolled after 11/18/2024)
Schedule:
| Date | Day | Start | End | Location |
|---|---|---|---|---|
| 1/7/2025 | Tue | 1:30 p.m. | 4:30 p.m. | Room 430, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 1/14/2025 | Tue | 1:30 p.m. | 4:30 p.m. | Room 430, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 1/21/2025 | Tue | 1:30 p.m. | 4:30 p.m. | Room 430, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 1/28/2025 | Tue | 1:30 p.m. | 4:30 p.m. | Room 430, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 2/4/2025 | Tue | 1:30 p.m. | 4:30 p.m. | Room 430, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 2/11/2025 | Tue | 1:30 p.m. | 4:30 p.m. | Room 430, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 2/18/2025 | Tue | 1:30 p.m. | 4:30 p.m. | Room 430, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 2/25/2025 | Tue | 1:30 p.m. | 4:30 p.m. | Room 430, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 3/4/2025 | Tue | 1:30 p.m. | 4:30 p.m. | Room 430, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 3/11/2025 | Tue | 1:30 p.m. | 4:30 p.m. | Room 430, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
Instructor:
Dan Rudick, MBA
Management Consultant and Business Advisor with a 30 year career as a Founder, Chairman & CEO of several companies, one of which went public in 1994.
Dan Rudick founded an international company and took it public to achieve $20 million in market value. He received his B.S. in industrial engineering from one of Europe's most prestigious schools and his MBA from the University of Connecticut.