Introduction to Business
BUSA-X403.42
Examine the foundation, principles, and practices upon which modern business enterprises are based. Become familiar with not only the functional elements of a for-profit company, but also the challenges presented by today's competitive global marketplace. Topics include: the business life cycle; balancing short and long-term demands; forms of business ownership and organization structure; leadership and managing competing priorities; competing in global markets; the employment relationship (employment options, compensation packages, managing and rewarding performance); marketing, promoting, pricing and distributing products and services; financial and operational information systems.
Course Information
Course sessions
Section ID:
Class type:
All class meetings held in-person according to published location, dates and times. Students may be expected to engage with course content online during the published course dates.
Textbooks:
Managing for Success 1st
by Steven R. Smith
ISBN / ASIN: 0989748804
You may purchase textbooks via the UC San Diego Bookstore.
Policies:
- No refunds after: 6/27/2026
Schedule:
| Date | Day | Start | End | Location |
|---|---|---|---|---|
| 6/23/2026 | Tue | 9:00 a.m. | 12:30 p.m. | Room 460, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 6/30/2026 | Tue | 9:00 a.m. | 12:30 p.m. | Room 460, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 7/7/2026 | Tue | 9:00 a.m. | 12:30 p.m. | Room 460, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 7/14/2026 | Tue | 9:00 a.m. | 12:30 p.m. | Room 460, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 7/21/2026 | Tue | 9:00 a.m. | 12:30 p.m. | Room 460, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 7/28/2026 | Tue | 9:00 a.m. | 12:30 p.m. | Room 460, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 8/4/2026 | Tue | 9:00 a.m. | 12:30 p.m. | Room 460, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 8/11/2026 | Tue | 9:00 a.m. | 12:30 p.m. | Room 460, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 8/18/2026 | Tue | 9:00 a.m. | 12:30 p.m. | Room 460, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
Instructor:
Dan Rudick, MBA
Management Consultant and Business Advisor with a 30 year career as a Founder, Chairman & CEO of several companies, one of which went public in 1994.
Dan Rudick founded an international company and took it public to achieve $20 million in market value. He received his B.S. in industrial engineering from one of Europe's most prestigious schools and his MBA from the University of Connecticut.
Section ID:
Class type:
All class meetings held in-person according to published location, dates and times. Students may be expected to engage with course content online during the published course dates.
Textbooks:
Managing for Success: Practical Advice for Managers”, by Steven R. Smith ISBN: 9780989748803.
Policies:
Drop Refund Deadline:
Schedule:
| Date | Day | Start | End |
|---|---|---|---|
| 1/12/2027 | Tuesday | 09:00 a.m. | 12:30 p.m. |
| 1/19/2027 | Tuesday | 09:00 a.m. | 12:30 p.m. |
| 1/26/2027 | Tuesday | 09:00 a.m. | 12:30 p.m. |
| 2/2/2027 | Tuesday | 09:00 a.m. | 12:30 p.m. |
| 2/9/2027 | Tuesday | 09:00 a.m. | 12:30 p.m. |
| 2/16/2027 | Tuesday | 09:00 a.m. | 12:30 p.m. |
| 2/23/2027 | Tuesday | 09:00 a.m. | 12:30 p.m. |
| 3/2/2027 | Tuesday | 09:00 a.m. | 12:30 p.m. |
| 3/9/2027 | Tuesday | 09:00 a.m. | 12:30 p.m. |
Instructor:
Dan Rudick, MBA
Management Consultant and Business Advisor with a 30 year career as a Founder, Chairman & CEO of several companies, one of which went public in 1994.
Dan Rudick founded an international company and took it public to achieve $20 million in market value. He received his B.S. in industrial engineering from one of Europe's most prestigious schools and his MBA from the University of Connecticut.