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Course

Elements of Marketing for Business Leaders

BUSA-41034

Marketing today goes beyond creativity—it harnesses data, technology, and human insight to deliver powerful customer experiences. This course provides business leaders with AI-driven tools, strategies, and real-world case studies to build marketing that drives growth and engages today’s consumers. Designed for managers and emerging leaders, it prepares you to thrive where technology and human creativity intersect.

What you'll learn

  1. Design and develop comprehensive strategic marketing plans that align with organizational objectives and identified market opportunities.
  2. Analyze and interpret consumer behavior and decision-making processes using market research data to identify customer needs, preferences, and pain points, and formulate targeted marketing strategies that resonate with defined audiences.
  3. Develop, position, and manage brands by applying principles of brand identity, messaging, positioning, and brand equity creation.
  4. Evaluate and apply current digital marketing trends and best practices—including social media, content marketing, search engine optimization (SEO), and online advertising—to plan and execute effective customer acquisition and engagement strategies.
  5. Measure, analyze, and optimize marketing campaign performance using appropriate analytics tools and metrics to support data-driven decisions, improve marketing effectiveness, and maximize return on investment (ROI).
  6. Create and adapt innovative, agile marketing strategies for startups and entrepreneurial ventures by assessing market uncertainty and addressing challenges related to customer acquisition, retention, and growth.

Elements of Marketing for Business Leaders with an Emphasis on AI

This course provides business leaders with a strategic overview of core marketing principles, with a special focus on how artificial intelligence is transforming the field.The course is required for the Business Management Certificate and can also be taken as a standalone.

Course Information

Online
2.00 units
$595.00

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This course applies to these programs

Business Management Digital Marketing

Course sessions

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Section ID:

194806

Class type:

Online Asynchronous.

This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

Textbooks:

All course materials are included unless otherwise stated.

Policies:

  • No refunds after: 1/20/2026

Schedule:

No information available at this time.
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Instructor: Michael Senger

Michael Senger
Michael is an award-winning marketing leader with over 20 years of experience driving B2B corporate and digital marketing initiatives across global markets. Recognized for consistently delivering bottom-line growth, he brings a strategic vision, sharp analytical acumen, and a relentless commitment to marketing excellence.

After earning his MBA with a concentration in technology marketing, Michael emerged as a pioneer in integrating AI-driven insights and automation into modern marketing. He crafts and executes innovative strategies that enhance operational efficiency, elevate personalization, and maximize ROI. His creative, multi-channel campaigns engage target audiences and consistently elevate brand performance year over year.

Well-known for cultivating and leading high-performing teams, Michael thrives in solving complex business challenges, growing market share, and uncovering new revenue opportunities through collaboration, innovation, and purposeful execution.
 
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