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Course

Global Marketing

BUSA-40691

Explore the excitement and challenges of marketing your product outside of the U.S by analyzing cases featuring well-known companies and products. This course examines the global marketing environment’s legal, regulatory, political, cultural, and managerial issues; strategies for market entry and expansion; market research tools and obstacles; targeting and segmenting of markets; distribution channels and local selling; price setting; promotion through integrated communications and advertising; and negotiations. Everyone involved in the international marketing of a product or planning to enter the global marketplace will benefit from this course.

Course Information

In-Person
3.00 units
$695.00

Course sessions

Closed

Section ID:

185202

Class type:

This is a traditional classroom setting.

All class meetings held in-person according to published location, dates and times. Students may be expected to engage with course content online during the published course dates.

Textbooks:

ISE International Marketing 18th
by Cateora; Graham; & Gilly

ISBN / ASIN: 9781260547870

You may purchase textbooks via the UC San Diego Bookstore.

Policies:

  • No refunds after: 10/3/2024

Note:

No Meetings on 10/16 and 11/27.

Schedule:

Date Day Start End Location
9/25/2024 Wed 6:00 p.m. 9:00 p.m. Room 450, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
10/2/2024 Wed 6:00 p.m. 9:00 p.m. Room 450, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
10/9/2024 Wed 6:00 p.m. 9:00 p.m. Room 450, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
10/23/2024 Wed 6:00 p.m. 9:00 p.m. Room 450, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
10/30/2024 Wed 6:00 p.m. 9:00 p.m. Room 450, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
11/6/2024 Wed 6:00 p.m. 9:00 p.m. Room 450, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
11/13/2024 Wed 6:00 p.m. 9:00 p.m. Room 450, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
11/20/2024 Wed 6:00 p.m. 9:00 p.m. Room 450, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
12/4/2024 Wed 6:00 p.m. 9:00 p.m. Room 450, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
Closed

Instructor: Rajeswari Ramanan

Rajeswari Ramanan

Raji is a well-rounded, strategic Global Executive Leader with pragmatic solutions and impactful tool kits in Organizational evolution , international Management and Leadership Development. She has conceived, designed and built new marketing and dealership evaluation models, organizational effectiveness models and change management techniques to deliver transformative business results and executive alignment. Her successful and progressive career is a result of diverse, multi-faceted and on-the-ground experience in both developing and mature markets. She has a track record of being results-oriented with contemporary experience in various facets of Management and development in a variety of industries and cultural environments. Her key focus is to unlock human potential and deliver transformative business results through effective cultural transformation, change management and leadership alignment, which she has achieved throughout her 25 years of career across 17 countries and 4 continents for companies such as Lafarge, Iberdrola and Black & Veatch shaping their organization, leadership and talent development practices. She also consulted with organizations like Mckinsey, TATA, Bayer, Monsanto, and Citibank just to name a few.

 

She is currently the chair of the International Executive Resource Group (IERG) for their California chapter. IERG provides a unique resource of people who have lived through and overcome the business, social, and personal challenges of working in a global role. By sharing our experience, we support each other in converting those challenges into personal and career fulfilling successful outcomes from a logistical, practical, and cultural perspective.
 

Raji has an MBA degree and a Masters in Commerce and Education. She is a SHRM-SCP (Senior Certified Professional in HR) in the US, a Certified Human Resource Executive (CHRE) from Canada and a Global Human Resources Professional (GPHR) designation in HR by HRCI. She is also a Certified Leadership Coach from ICF. Raji has won several awards including the Woman HR professional of the Year (2011) by National Association of Professional Women in the US and Outstanding Contributor to Global HR and the Tech HR leader award by World HRD congress (2011 and 2016). She is a member of the Institute of Applied Behavioral Science with the National Training Laboratory (NTL) and has several other professional accreditations including Psychological counseling. She is part of the SHRM leadership foundation and a panel member of Human Resources Professional Association (HRPA) for Senior HR designation. She has proven expertise in cross cultural assessment, leadership assessment and executive coaching. She is an Adjunct Faculty at the Masters in HR Program as well as holds an advisory Board member position with the School of continuing studies(SCS) in Georgetown, and nonprofit organizations viz., ‘American Civic Association’, ‘Street Entrepreneurs’ and ‘Localized Learning’ . She is also a standing member in Forbes HR council and International Executive Resources Group (IERG) and a Founding Member of “Hacking HR”.. She recently was invited to the advisory Board of the University of California Riverside (UCR) to provide advisory support for the transformative leadership program.


Raji truly believes that “Nothing is Impossible” and challenges status quo where deemed appropriate. Raji lives in the Southern California area - in San Diego and teaches in the UCSD apart from coaching and consulting with organizations and executive leaders as part of her Strategic Solutions Consulting group.

Full Bio
Add To Cart

Section ID:

186289

Class type:

This is a traditional classroom setting.

All class meetings held in-person according to published location, dates and times. Students may be expected to engage with course content online during the published course dates.

Textbooks:

International Marketing 18th
by Cateora, Gilly, Graham, and Money

ISBN / ASIN: 9781259712357

You may purchase textbooks via the UC San Diego Bookstore.

Policies:

  • No refunds after: 1/16/2025

Note:

No meeting on 2/12.

Schedule:

Date Day Start End Location
1/8/2025 Wed 6:00 p.m. 9:00 p.m. Room 435, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
1/15/2025 Wed 6:00 p.m. 9:00 p.m. Room 435, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
1/22/2025 Wed 6:00 p.m. 9:00 p.m. Room 435, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
1/29/2025 Wed 6:00 p.m. 9:00 p.m. Room 435, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
2/5/2025 Wed 6:00 p.m. 9:00 p.m. Room 435, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
2/19/2025 Wed 6:00 p.m. 9:00 p.m. Room 435, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
2/26/2025 Wed 6:00 p.m. 9:00 p.m. Room 435, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
3/5/2025 Wed 6:00 p.m. 9:00 p.m. Room 435, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
3/12/2025 Wed 6:00 p.m. 9:00 p.m. Room 435, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego
Add To Cart

Instructor: Rajeswari Ramanan

Rajeswari Ramanan

Raji is a well-rounded, strategic Global Executive Leader with pragmatic solutions and impactful tool kits in Organizational evolution , international Management and Leadership Development. She has conceived, designed and built new marketing and dealership evaluation models, organizational effectiveness models and change management techniques to deliver transformative business results and executive alignment. Her successful and progressive career is a result of diverse, multi-faceted and on-the-ground experience in both developing and mature markets. She has a track record of being results-oriented with contemporary experience in various facets of Management and development in a variety of industries and cultural environments. Her key focus is to unlock human potential and deliver transformative business results through effective cultural transformation, change management and leadership alignment, which she has achieved throughout her 25 years of career across 17 countries and 4 continents for companies such as Lafarge, Iberdrola and Black & Veatch shaping their organization, leadership and talent development practices. She also consulted with organizations like Mckinsey, TATA, Bayer, Monsanto, and Citibank just to name a few.

 

She is currently the chair of the International Executive Resource Group (IERG) for their California chapter. IERG provides a unique resource of people who have lived through and overcome the business, social, and personal challenges of working in a global role. By sharing our experience, we support each other in converting those challenges into personal and career fulfilling successful outcomes from a logistical, practical, and cultural perspective.
 

Raji has an MBA degree and a Masters in Commerce and Education. She is a SHRM-SCP (Senior Certified Professional in HR) in the US, a Certified Human Resource Executive (CHRE) from Canada and a Global Human Resources Professional (GPHR) designation in HR by HRCI. She is also a Certified Leadership Coach from ICF. Raji has won several awards including the Woman HR professional of the Year (2011) by National Association of Professional Women in the US and Outstanding Contributor to Global HR and the Tech HR leader award by World HRD congress (2011 and 2016). She is a member of the Institute of Applied Behavioral Science with the National Training Laboratory (NTL) and has several other professional accreditations including Psychological counseling. She is part of the SHRM leadership foundation and a panel member of Human Resources Professional Association (HRPA) for Senior HR designation. She has proven expertise in cross cultural assessment, leadership assessment and executive coaching. She is an Adjunct Faculty at the Masters in HR Program as well as holds an advisory Board member position with the School of continuing studies(SCS) in Georgetown, and nonprofit organizations viz., ‘American Civic Association’, ‘Street Entrepreneurs’ and ‘Localized Learning’ . She is also a standing member in Forbes HR council and International Executive Resources Group (IERG) and a Founding Member of “Hacking HR”.. She recently was invited to the advisory Board of the University of California Riverside (UCR) to provide advisory support for the transformative leadership program.


Raji truly believes that “Nothing is Impossible” and challenges status quo where deemed appropriate. Raji lives in the Southern California area - in San Diego and teaches in the UCSD apart from coaching and consulting with organizations and executive leaders as part of her Strategic Solutions Consulting group.

Full Bio