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Course

Business Strategy

BUSA-41033

This course offers a comprehensive exploration of the principles, frameworks, and practices essential for formulating and executing effective business strategies.
Through a dynamic blend of lectures, real-world case studies, and engaging guest speaker sessions, participants will gain insights into the strategic decision-making processes of successful organizations across various industries.
This course is designed for aspiring managers, entrepreneurs, and business leaders seeking to enhance their strategic acumen and drive organizational success in dynamic and competitive markets. No prior experience in business strategy is required, making it suitable for professionals from diverse backgrounds and industries.

What you'll learn

  • Strategic Analysis: Develop proficiency in conducting comprehensive analyses of internal and external factors influencing business performance, including industry dynamics, competitive landscapes, and market trends.
  • Strategy Formulation: Acquire the ability to formulate sound business strategies that align organizational goals with market opportunities, leveraging strengths while addressing weaknesses and mitigating threats.
  • Leadership in Strategy: Enhance leadership capabilities to inspire and mobilize teams toward shared strategic objectives, fostering collaboration, resilience, and a sense of purpose within the organization.

Course Information

2.00 units
TBD

Course sessions

Please contact the Business, Professional & Legal Programs department at or bizmanagement@ucsd.edu for information about this course and upcoming sections.