Business Strategy
BUSA-41033
This course offers a comprehensive exploration of the principles, frameworks, and practices essential for formulating and executing effective business strategies.
Through a dynamic blend of lectures, real-world case studies, and engaging guest speaker sessions, participants will gain insights into the strategic decision-making processes of successful organizations across various industries.
This course is designed for aspiring managers, entrepreneurs, and business leaders seeking to enhance their strategic acumen and drive organizational success in dynamic and competitive markets. No prior experience in business strategy is required, making it suitable for professionals from diverse backgrounds and industries.
What you'll learn
- Strategic Analysis: Develop proficiency in conducting comprehensive analyses of internal and external factors influencing business performance, including industry dynamics, competitive landscapes, and market trends.
- Strategy Formulation: Acquire the ability to formulate sound business strategies that align organizational goals with market opportunities, leveraging strengths while addressing weaknesses and mitigating threats.
- Leadership in Strategy: Enhance leadership capabilities to inspire and mobilize teams toward shared strategic objectives, fostering collaboration, resilience, and a sense of purpose within the organization.
Course Information
Course sessions
Section ID:
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This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
All course materials are included unless otherwise stated.
Policies:
- No refunds after: 11/11/2025
Schedule:
Instructor: Sarah Yasukochi, MBA
Marketing Director, The Sherwin-Williams Company
Sarah Yasukochi is an experienced marketing professional with a proven ability to increase brand awareness and generate sales through a variety of integrated, go to market strategies. As a Marketing Director with The Sherwin-Williams Company - the largest producer of paints and coatings in the United States - she leads the planning, development and implementation of impactful regional and national initiatives for familiar brands in the Southwest like Frazee Paint and Kwal Paint.
Specialties: Strategic Planning / Retail Marketing / Communications / Customer Engagement / Business Development / Brand Management / Online Marketing / Sales Promotions / Advertising / Program Analysis / Partnerships / Event Planning / Meeting Management / Customer Service / Competitor Analysis / Market Research / Collateral Development / Design Direction
