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Course

Elements of Marketing for Business Leaders

BUSA-41034

This course is designed to equip current and aspiring business leaders with the essential marketing principles, strategies, and tools needed to drive growth and success. Whether you are a manager seeking to enhance your strategic decision-making or an emerging leader aiming to develop a strong marketing foundation, this course provides valuable insights. Through a blend of theory and real-world case studies, students will learn how to develop, execute, and optimize marketing initiatives that align with organizational goals and create a competitive edge in today’s dynamic business environment

What you'll learn

  • Strategic Marketing Planning: Develop proficiency in crafting comprehensive marketing plans aligned with organizational goals and market opportunities.
  • Consumer Insights and Behavior: Gain insights into consumer behavior and decision-making processes, leveraging market research techniques to identify customer needs, preferences, and pain points, and develop targeted marketing strategies that resonate with the target audience.
  • Brand Strategy and Management: Learn to develop and manage brands exploring concepts such as brand positioning, messaging, identity, and brand equity building.
  • Digital Marketing and Technology: Explore the latest trends and best practices in digital marketing, including social media marketing, content marketing, search engine optimization (SEO), and online advertising, and learn how to leverage digital channels to reach and engage customers effectively.
  • Marketing Analytics: Learn about tools and metrics to track, measure, and analyze the performance of marketing campaigns, optimize marketing spend, and make data-driven decisions to enhance marketing effectiveness and ROI.
  • Entrepreneurial Marketing and Innovation: Understand the unique challenges and opportunities of marketing for startups and entrepreneurial ventures, learning how to create agile and innovative marketing strategies that drive customer acquisition, retention, and growth in dynamic and uncertain environments.

Course Information

Online
2.00 units
$595.00

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This course applies to these programs

Business Management Digital Marketing

Course sessions

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Section ID:

190846

Class type:

Online Asynchronous.

This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

Textbooks:

No textbook required.

Policies:

  • No refunds after: 7/1/2025

Schedule:

No information available at this time.
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Instructor: Michael Senger

Michael Senger
Michael is an award-winning marketing leader with over 20 years of experience driving B2B corporate and digital marketing initiatives across global markets. Recognized for consistently delivering bottom-line growth, he brings a strategic vision, sharp analytical acumen, and a relentless commitment to marketing excellence.

After earning his MBA with a concentration in technology marketing, Michael emerged as a pioneer in integrating AI-driven insights and automation into modern marketing. He crafts and executes innovative strategies that enhance operational efficiency, elevate personalization, and maximize ROI. His creative, multi-channel campaigns engage target audiences and consistently elevate brand performance year over year.

Well-known for cultivating and leading high-performing teams, Michael thrives in solving complex business challenges, growing market share, and uncovering new revenue opportunities through collaboration, innovation, and purposeful execution.
 
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