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Course

Elements of Marketing for Business Leaders

BUSA-41034

Marketing today goes beyond creativity—it harnesses data, technology, and human insight to deliver powerful customer experiences. This course provides business leaders with AI-driven tools, strategies, and real-world case studies to build marketing that drives growth and engages today’s consumers. Designed for managers and emerging leaders, it prepares you to thrive where technology and human creativity intersect.

What you'll learn

  • Strategic Marketing Planning - Develop proficiency in crafting comprehensive marketing plans aligned with organizational goals and market opportunities.
  • Consumer Insights & Behavior – Understand digital-first decision-making and use AI for research, sentiment analysis, and personalization.
  • Brand Strategy & Management – Build resilient brands with AI-enhanced positioning, storytelling, and engagement.
  • Digital Marketing & Emerging Tech – Explore trends in digital, social, and content marketing, plus AI, AR/VR, and chatbots.
  • Marketing Analytics: Learn the tools and metrics to measure campaign performance, optimize spend, and make data-driven decisions to boost ROI.
  • Entrepreneurial Marketing & Innovation – Apply lean, experiment-driven, AI-enabled approaches for disruptive growth.

Elements of Marketing for Business Leaders with an Emphasis on AI

This course provides business leaders with a strategic overview of core marketing principles, with a special focus on how artificial intelligence is transforming the field.The course is required for the Business Management Certificate and can also be taken as a standalone.

Course Information

Online
2.00 units
$595.00

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This course applies to these programs

Business Management Digital Marketing

Course sessions

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Section ID:

194806

Class type:

Online Asynchronous.

This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

Textbooks:

All course materials are included unless otherwise stated.

Policies:

  • No refunds after: 1/20/2026

Schedule:

No information available at this time.
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Instructor: Michael Senger

Michael Senger
Michael is an award-winning marketing leader with over 20 years of experience driving B2B corporate and digital marketing initiatives across global markets. Recognized for consistently delivering bottom-line growth, he brings a strategic vision, sharp analytical acumen, and a relentless commitment to marketing excellence.

After earning his MBA with a concentration in technology marketing, Michael emerged as a pioneer in integrating AI-driven insights and automation into modern marketing. He crafts and executes innovative strategies that enhance operational efficiency, elevate personalization, and maximize ROI. His creative, multi-channel campaigns engage target audiences and consistently elevate brand performance year over year.

Well-known for cultivating and leading high-performing teams, Michael thrives in solving complex business challenges, growing market share, and uncovering new revenue opportunities through collaboration, innovation, and purposeful execution.
 
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