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Course

Elements of Marketing for Business Leaders

BUSA-41034

This course is designed to equip current and aspiring business leaders with the essential marketing principles, strategies, and tools needed to drive growth and success. Whether you are a manager seeking to enhance your strategic decision-making or an emerging leader aiming to develop a strong marketing foundation, this course provides valuable insights. Through a blend of theory and real-world case studies, students will learn how to develop, execute, and optimize marketing initiatives that align with organizational goals and create a competitive edge in today’s dynamic business environment

What you'll learn

  • Strategic Marketing Planning: Develop proficiency in crafting comprehensive marketing plans aligned with organizational goals and market opportunities.
  • Consumer Insights and Behavior: Gain insights into consumer behavior and decision-making processes, leveraging market research techniques to identify customer needs, preferences, and pain points, and develop targeted marketing strategies that resonate with the target audience.
  • Brand Strategy and Management: Learn to develop and manage brands exploring concepts such as brand positioning, messaging, identity, and brand equity building.
  • Digital Marketing and Technology: Explore the latest trends and best practices in digital marketing, including social media marketing, content marketing, search engine optimization (SEO), and online advertising, and learn how to leverage digital channels to reach and engage customers effectively.
  • Marketing Analytics: Learn about tools and metrics to track, measure, and analyze the performance of marketing campaigns, optimize marketing spend, and make data-driven decisions to enhance marketing effectiveness and ROI.
  • Entrepreneurial Marketing and Innovation: Understand the unique challenges and opportunities of marketing for startups and entrepreneurial ventures, learning how to create agile and innovative marketing strategies that drive customer acquisition, retention, and growth in dynamic and uncertain environments.

Course Information

2.00 units
TBD

Get more information

This course applies to these programs

Business Management

Course sessions

Please contact the Business, Professional & Legal Programs department at or bizmanagement@ucsd.edu for information about this course and upcoming sections.