In our current information age, Search Engine Optimization (SEO) is a method of marketing used by companies world-wide and is one of the most successful and cost-effective ways of obtaining business through a website property. Visibility in search engines can lead to better brand awareness and increased sales. Learn how to optimize your website for better positioning through search engines including Google, Yahoo, and Bing. This course covers the basics of how a website is structured, how search engines work, what they are looking for, choosing competitive keywords, writing content for your website, code optimization, link building, social media and some advanced optimization techniques. Students will learn how to effectively optimize a website, rewrite HTML code, choose competitive keywords, create copy and utilize images and other media, as well as build a successful linking plan for higher rankings in search engines.
Topics include:
Practical Experience:
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Basic and advanced methods of search engine optimization (SEO) techniques to improve website visibility.
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Learn how to optimize websites for better traffic performance on search engine rankings
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Insight into successful digital marketing strategies
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Tools and techniques for website marketing and SEO project management
Software:
For more information or questions, please contact BUSPRM@ucsd.edu.
Note: Students should possess working knowledge of computers, basic knowledge of web browsers, basic to intermediate knowledge of Microsoft Word and Microsoft Excel.
Course Number: CSE-41157
Credit: 3.00 unit(s)
Related Certificate Programs: Business Management, Content Marketing, Digital Marketing, User Experience (UX) Design
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7/10/2023 - 9/10/2023
$695
Online
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CLASS TYPE:
Online Asynchronous.
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Bush, Alan, VP of Strategy at Ignite Visibility
Alan Bush is certified in advanced search engine marketing strategies by Search Engine World. He is an internet marketing strategist working on SEO with the latest optimization, content distribution, influencer outreach as well as search engine marketing techniques and strategies in conjunction with web analytics and social media marketing. Bush is also a public speaker, panelist, co-creator and co-host of two premiere internet marketing podcasts that have received international attention. Since 2014, he has been an Extension instructor of SEO and marketing, providing hands on teaching of basic and advanced methods of SEO, including proper website architecture, code optimization, link earning techniques, content marketing strategies, as well as social media, local SEO and white hat ver...Read More
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POLICIES:
No refunds after: 7/17/2023.
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7/10/2023 - 9/10/2023
extensioncanvas.ucsd.edu
You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
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7/12/2023 - 9/6/2023
$695
Live Online
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CLASS TYPE:
Synchronous web-based class meetings that are scheduled to meet online at published times (time/date).
Bush, Alan, VP of Strategy at Ignite Visibility
Alan Bush is certified in advanced search engine marketing strategies by Search Engine World. He is an internet marketing strategist working on SEO with the latest optimization, content distribution, influencer outreach as well as search engine marketing techniques and strategies in conjunction with web analytics and social media marketing. Bush is also a public speaker, panelist, co-creator and co-host of two premiere internet marketing podcasts that have received international attention. Since 2014, he has been an Extension instructor of SEO and marketing, providing hands on teaching of basic and advanced methods of SEO, including proper website architecture, code optimization, link earning techniques, content marketing strategies, as well as social media, local SEO and white hat ver...Read More
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POLICIES:
No refunds after: 7/19/2023.
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| DATE | DAY | START | END | LOCATION |
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| 7/12/2023 | Wed | 6:00 p.m. | 9:00 p.m. | |
| 7/19/2023 | Wed | 6:00 p.m. | 9:00 p.m. | |
| 7/26/2023 | Wed | 6:00 p.m. | 9:00 p.m. | |
| 8/2/2023 | Wed | 6:00 p.m. | 9:00 p.m. | |
| 8/9/2023 | Wed | 6:00 p.m. | 9:00 p.m. | |
| 8/16/2023 | Wed | 6:00 p.m. | 9:00 p.m. | |
| 8/23/2023 | Wed | 6:00 p.m. | 9:00 p.m. | |
| 8/30/2023 | Wed | 6:00 p.m. | 9:00 p.m. | |
| 9/6/2023 | Wed | 6:00 p.m. | 9:00 p.m. | |
There are no sections of this course currently scheduled. Please contact the Business, Professional & Legal Programs department at 858-534-8131 or unexbusa@ucsd.edu for information about when this course will be offered again.