Digital Marketing

The cornerstone of every targeted marketing plan should be a digital marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.

Learning Objectives:

• Understand the importance of a strong online presence and how it is achieved through strategic digital marketing practices
• Learn the core digital marketing channels and how they are managed in a business setting
• Understand how to evaluate the performance of each marketing channel using ecommerce metrics
• Understand how to interpret web analytics data critically, and how to identify key takeaways to make actionable business decisions
• Acquire tangible tools to build a digital marketing strategy

Course Number: BUSA-40879
Credit: 3.00 unit(s)
Related Certificate Programs: Business Management, Digital Marketing, Marketing

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4/10/2023 - 6/5/2023

$695

Live Online

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• SECTION ID:

  172667

• CLASS TYPE:

  Synchronous web-based class meetings that are scheduled to meet online at published times (time/date).

• INSTRUCTOR:
  

  Chao, Caleb, Senior Manager, Search Strategy at SportRx

  Caleb Chao is the Senior Manager, Search Strategy at SportRx . He is a 12-year veteran of the internet marketing industry with agency and brand expertise in PPC/SEM, SEO, content, analytics, client management, conversion optimization and digital/business marketing strategy. Caleb is passionate about the intersection of psychology, sales, behavior, marketing, technology and economics. Caleb graduated from UC San Diego with a BA in Economics, then obtained an MBA from Point Loma Nazarene University. Caleb teaches Digital Marketing and PPC Paid Search at UCSD Extension, and is a badged Google Partner with multiple certifications in Google Analytics and Google Ads. Caleb enjoys helping students navigate their internships/careers with assessments such as MBTI and St...Read More

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  No refunds after: 4/16/2023.
  

• NOTE:

  Early enrollment discount of $50 using code early50sp until 3/6.

DATE	DAY	START	END	LOCATION
4/10/2023	Mon	6:00 p.m.	9:00 p.m.
4/17/2023	Mon	6:00 p.m.	9:00 p.m.
4/24/2023	Mon	6:00 p.m.	9:00 p.m.
5/1/2023	Mon	6:00 p.m.	9:00 p.m.
5/8/2023	Mon	6:00 p.m.	9:00 p.m.
5/15/2023	Mon	6:00 p.m.	9:00 p.m.
5/22/2023	Mon	6:00 p.m.	9:00 p.m.
5/29/2023	Mon	6:00 p.m.	9:00 p.m.
6/5/2023	Mon	6:00 p.m.	9:00 p.m.

4/10/2023 - 6/11/2023

$695

Online

Add To Cart

• SECTION ID:

  172668

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Neeley, Jennifer

  Energetic speaker, consultant, instructor, and author, Jennifer "Gigi" Neeley is the Founder of US and UK-based JND Global (now acquired), a full-service digital marketing, social media, SEO and content marketing agency and management consultancy. From entrepreneurs to Fortune 50 brands, Jennifer helped develop and implement integrated digital marketing, social media, influencer and content marketing programs that delivered measurable results, and help put companies and their executives on the digital map, turning around or increasing their profitability. Current and former clients include Apigee, Castlight Health, Fiverr, LinkedIn, and Microsoft, as well as high-profile health care and technology executives who are referred to Jennifer for her discreet, strategic counsel. ...Read More

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  No refunds after: 4/16/2023.
  

• NOTE:

• DATE & LOCATION:

  4/10/2023 - 6/11/2023
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.