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The cornerstone of every targeted marketing plan should be a digital marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delivery methods including, but not limited to, email marketing, web-based marketing, search-engine optimization (SEO), online advertising, and social media. The curriculum will introduce tools to appropriately measure and evaluate the effectiveness of digital-marketing campaigns that are designed to improve the experience of the consumer. New trends, as well as key opportunities for innovation, will also be included.

Learning Objectives:

  • Understand the importance of a strong online presence and how it is achieved through strategic digital marketing practices
  • Learn the core digital marketing channels and how they are managed in a business setting
  • Understand how to evaluate the performance of each marketing channel using ecommerce metrics
  • Understand how to interpret web analytics data critically, and how to identify key takeaways to make actionable business decisions
  • Acquire tangible tools to build a digital marketing strategy

 

NEW! Digital Marketing en Español

Would you like to take this course in Spanish? Enroll here
The course content and learning objectives are the same as the one in English. This course can be taken as a standalone or it can count towards the Digital Marketing Certificate. For more information contact: m9williamson@ucsd.edu 

 

Course Number: BUSA-40879
Credit: 3.00 unit(s)
Related Certificate Programs: Business ManagementDigital Marketing

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