Digital Health Business and Commercialization Strategies

This course is designed for those interested in healthcare innovation, entrepreneurship and understanding the current market forces driving the adoption of Digital Health solutions.  Examine Digital Health commercialization strategies, Go-To-Market planning, the major trends and innovations driving the development of new products in venture-capital-backed startup companies.  Course co-taught by three interdisciplinary instructors from industry who guide you through the current business landscape, how to identify customers, key stakeholders, and examine market opportunities for different clinical needs. 

Course content will help students identify policy implications, and new commercial capabilities required within their organization.  Develop a better understanding based on the lessons learned by Digital Health and medical device companies in bringing their products to market.  Identify challenges in developing products that will be adopted by health and social care systems.  Ideal for investors and professionals with an interest in healthcare technology, digital disruption, entrepreneurship, public health, engineering and regulatory affairs.  

Course Number: GLBH-40024
Credit: 2.00 unit(s)

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9/19/2022 - 12/17/2022

$675

Online

Closed

• SECTION ID:

  168537

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Rafiei, Ramin

  Dr Ramin Rafiei is a senior executive and entrepreneur in healthcare and life sciences, specializing in profitable top-line growth and digital transformation. Ramin has led the creation of new businesses and business units globally across diverse sectors including medical devices, healthcare services, biopharmaceuticals, photonics and high-tech manufacturing. Ramin also serves as a Chairman and Board member for US-based VC & Private Equity backed healthcare and technology companies. Dr Rafiei is a trusted advisor to Big Tech and Life Sciences companies and serves as a Faculty member at UC San Diego, California. Ramin is the co-founder of Reformulate Health, a global advisory practice focused on strategic commercial, innovation and investment services for leading companies in the ...Read More

• TEXTBOOKS:

  REQUIRED

  Digital Health Entpreneurship 1st
  by Sharon Wulfovich
  ISBN / ASIN: 9783030127183

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  No refunds after: 9/23/2022.
  

• NOTE:

• DATE & LOCATION:

  9/19/2022 - 12/17/2022
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.