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Content Marketing

Specialized Certificate

Learn the Skills and Best Practices to Craft Relevant and Valuable Marketing Content

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About the Content Marketing Program

Courses

Delivery Method
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  • Live Online
  • In-Person
  • Online
  • Hybrid
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Information Session

Find out more about the program in a free, online information session.

Content Marketing Specialized Certificate - Information SessionINFO-70185

Units: 0.00

Free

Learn more about the Specialized Certificate in Content Marketing at UC San Diego Extension! This free, on-demand information session is for those interested in learning more about our available conte...

Upcoming Start Dates:
Typically Offered: Fall, Winter, Spring, Summer

Required Courses

All 12 units are required.

Content MarketingBUSA-40880

Units: 3.00

$695

Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target a...

Upcoming Start Dates:
Typically Offered: Fall, Winter, Spring, Summer

Search Engine Optimization (SEO) and MarketingCSE-41157

Units: 3.00

$695

In our current information age, Search Engine Optimization (SEO) is a method of marketing used by companies world-wide and is one of the most successful and cost-effective ways of obtaining business t...

Upcoming Start Dates:
Typically Offered: Fall, Winter, Spring, Summer

Strategic Content PlanningART-40713

Units: 3.00

$595

Strategic Content Planning 9 Weeks | $595 | OnlineThe key to attaining a leadership role as Content Strategist involves understanding industry best practices, facilitating strategy amongst various di...

Upcoming Start Dates:
Typically Offered: Winter, Summer

Branding & Storytelling using Content CreationART-40712

Units: 3.00

$595

Branding Storytelling using Content Creation 9 Weeks | $595 | OnlineIn an ever-evolving industry where branded content is quickly replacing traditional advertising, storytelling is key in the conte...

Upcoming Start Dates:
Typically Offered: Fall, Spring

Elective Courses

Minimum of 5 units required.

Introduction to DesignART-40720

Units: 3.00

$570

Introduction to Design 9 Weeks | $595 | Online and In-classElements and principles, color, type, composition This is an introductory course that will cover the elements or principles, of visual desi...

Upcoming Start Dates:
Typically Offered: Fall, Winter, Spring, Summer

Principles of User Experience (UX)ART-40638

Units: 4.00

$795

The field of user Experience (UX) Design is ever evolving-- and with this evolution comes new design tools, techniques and strategies. As the first course of the UX Design Certificate, Principles of U...

Upcoming Start Dates:
Typically Offered: Fall, Winter, Spring, Summer

The Writer's Art of InterviewingWCWP-40123

Units: 2.00

$305

Effective interviewing techniques translate to writing that is clear, lively, and depending on the writer s mission instructive or entertaining. This course will encompass all the integral compone...

Upcoming Start Dates:
Typically Offered: Fall, Spring

Introduction to Photo JournalismART-40693

Units: 2.00

$285

Introduction to Photo Journalism 6 weeks | $325 | Live OnlinePhotographs can change the world and how we see it. In this course, students will be introduced to the history of photojournalism, explori...

Upcoming Start Dates:
Typically Offered: Summer

Fundamentals of PodcastingART-40710

Units: 2.00

$395

UC San Diego Extension remains committed to helping you achieve your educational goals. In an effort to help prevent the spread of COVID-19, we have transitioned many of our courses to an online or li...

Upcoming Start Dates:
Typically Offered: Spring

The Art and Business of BloggingWCWP-40334

Units: 3.00

$405

In this course students will learn the art of writing for an online audience, how to create a basic Wordpress site, insert blog posts, edit, and brand their blog. This course will also touch on how to...

Upcoming Start Dates:
Typically Offered: Fall, Winter, Spring, Summer

Scoring and Sound DesignART-40664

Units: 3.00

$395

Dive into the world of sound and music as used in film, television, and advertising. This course will explore the role of the composer and sound designer in cinematic movies, dramatic TV, and advertis...

Upcoming Start Dates:
Typically Offered: Winter

Additional Information

Questions about our classes or certificates? Contact our department at 858-534-5760 or ahl@ucsd.edu.

Conditions for Admission

Basic knowledge of Mac or Windows OS is required. 1-2 years of previous experience in marketing is recommended.

Advisory Board

Jennifer Davies

Director of Cultural Tourism

SD Tourism Authority

Erika DiProfio

Director of Marketing

Omni La Costa

Steven Dow

Associate Professor, Cognitive Sciences

Design Lab UC San Diego

Francisco Martinez

VP Social Media & Influencer Marketing

Zen Media

Jarrod Tallman

Founder & Managing Director

Hank Films

Cindy Turrietta

Digital Marketing/SEO Strategist

CindyT Consulting

Jennifer von Stauffenberg

President

Olive Creative Strategies

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This certificate requires an application before taking any courses. There will be a $0 fee to apply to this program. Students will also be required to pay a $95 certificate fee upon enrollment into the program after acceptance. View the complete Certificate Registration and Candidacy Guidelines.