Market Research Workshop
BUSA-X409.51
This Market Research workshop will teach you the basic skills needed to gather reliable market research and compile this information in a way that will improve your ability to make meaningful marketing decisions. This course will provide a high-level overview of the use and applications of market research. You will learn practical tools for finding secondary data sources in databases and Internet search engines. Students will be provided a brief overview of market research surveys and case studies and see examples of well-designed questionnaires and how to understand research findings.
Course Information
Course sessions
Section ID:
Class type:
All class meetings held in-person according to published location, dates and times. Students may be expected to engage with course content online during the published course dates.
Textbooks:
No textbook required.
Policies:
- No refunds after: 8/4/2026
Schedule:
| Date | Day | Start | End | Location |
|---|---|---|---|---|
| 7/31/2026 | Fri | 9:00 a.m. | 2:30 p.m. | Room 435, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
| 8/7/2026 | Fri | 9:00 a.m. | 2:30 p.m. | Room 435, UCSD Division of Extended Studies 8980, 8980 Villa La Jolla Drive, San Diego |
Instructor:
Section ID:
Class type:
All class meetings held in-person according to published location, dates and times. Students may be expected to engage with course content online during the published course dates.
Textbooks:
All course materials are included unless otherwise stated.
Policies:
Withdrawal End Date:
Schedule:
| Date | Day | Start | End |
|---|---|---|---|
| 11/6/2026 | Friday | 09:00 a.m. | 02:30 p.m. |
| 11/13/2026 | Friday | 09:00 a.m. | 02:30 p.m. |