SEO Tools and Analytics
BUSA-40952
Master SEO Tools & Analytics: Transform Data into Revenue-Driving Decisions
Step into the world of professional SEO analysis, where raw data becomes your secret weapon for driving organic traffic and revenue growth. This advanced course goes beyond theory, putting enterprise-grade SEO tools directly in your hands while teaching you the essential approaches to measure and evaluate SEO effectiveness. You'll master how to track rankings, conduct strategic keyword research, monitor backlinks, perform technical SEO audits, and optimize campaigns for maximum impact. Through hands-on experience with industry-leading tools, you'll learn exactly how to compile and visualize data from multiple sources to identify growth opportunities and implement effective strategies.
Course Outcomes:
By the end of this course, you'll be able to:
- Turn comprehensive site audits into actionable growth strategies
- Create data-driven reports that capture leadership attention
- Analyze competitive landscapes to uncover hidden opportunities
- Leverage advanced SEO tools
- Present recommendations that drive business decisions
Hear From the Instructor
Course Information
Course sessions
Section ID:
Class type:
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
No textbook required.
Policies:
- No refunds after: 4/1/2025
Schedule:
Instructor: Steven Wiideman
Section ID:
Class type:
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
No textbook required.
Policies:
- No refunds after: 7/1/2025
