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This advanced course examines the processes needed to improve your websites conversion rates. Students will learn to analyze page performance and user behavior to identify areas of improvement for optimizing conversion rates.  Explore different approaches in design for needed for mobile and desktop interfaces. Gain the knowledge needed to identify Key Performance Indicators (KPI) meaningful to your organization and use data to understand conversion drivers.  Topics include: Heat maps, AB testing, page speed, user testing and much more.

Learning Objectives:

  • Determine which pages require immediate optimization
  • Know how to perform visitor research and build an optimization plan for increasing lead-to-customer conversion rates
  • Learn to optimize a website’s functionality and landing page experiences through quantitative and qualitative testing
  • Know how to build, design, A/B test, develop and analyze improvements to sign-up funnels and acquisition flows in all platforms and marketing channels

Course Number: BUSA-40954
Credit: 3.00 unit(s)