Behavior Change Strategies for Sustainability
This course focuses on the strategies and tools needed to change individual behavior and promote environmental protection. Students will learn how to assess needs, identify available resources, and design and evaluate a program for a behavior change intervention. Topics include identifying problems stemming from conventional behaviors; identifying market obstacles to behavior change; evaluating conventional practices (behavioral mapping); developing interventions to promote desired behaviors (best practices); designing a pilot program; and defining metrics for evaluating performance. Students will explore common strategies to promote behavior change, including community-based social marketing and other conceptual frameworks. Upon completion of this course, students will have the basic knowledge to design or redesign a behavioral change program, and to assess performance following implementation.
Learning Objectives:
- Identify and prioritize target behaviors related to a specific environmental problem
- Describe and segment a target audience
- Appropriately apply a range of behavior change tools and strategies
- Understand methods for pilot testing strategies
- Identify appropriate metrics for evaluating performance
- Develop a behavior change program implementation plan
Course Number: ENVR-40006
Credit: 3.00 unit(s)
Related Certificate Programs: Sustainability & Behavior Change, Sustainable Business Practices
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7/8/2024 - 9/7/2024
$595
Online
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CLASS TYPE:
Online Asynchronous.
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Tabanico, Jennifer
Jennifer Tabanico is president and cofounder of Action Research, a firm that specializes in changing behavior for the public good by applying marketing and social science research to outreach programs that promote clean, healthy and sustainable communities. Tabanico has a master's degree in experimental psychology from Cal State San Marcos and more than a decade of experience developing and implementing community-based social marketing programs for public and private agencies nationwide.
Tabanico is a recognized leader in community-based social marketing. Her work in this has spanned a broad range of social issues including hazardous waste management, pollution prevention, transportation, energy-efficiency, water conservation and public safety.
Tabanico’s work...Read More
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POLICIES:
No refunds after: 7/15/2024.
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7/8/2024 - 9/7/2024
extensioncanvas.ucsd.edu
You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
There are no sections of this course currently scheduled. Please contact the Science & Technology department at 858-534-3229 or unex-sciencetech@ucsd.edu for information about when this course will be offered again.