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Annual giving includes contributions made annually to sustain a nonprofit’s  community solutions and are the lifeblood of fundraising programs. A growing annual giving program is a team sport and culmination of thoughtfully executed communication, solicitation, and donor retention strategies. During this course students learn fundamentals of annual giving including goal setting and campaign management, working with volunteers, crafting the case for support, stakeholder communication, and the evaluation and application of key solicitation techniques. Students learn to apply a range of principles, techniques, and tools to solve practical fundraising issues in annual giving.  

Note: Required prerequisite: Introduction to Fundraising and Development 

Course Number: BUSA-40829
Credit: 3.00 unit(s)
Related Certificate Programs: Fundraising and Development

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