Specializing in strategic planning for multi-location and franchise brands, Steve Wiideman, of Wiideman Consulting Group, is a practitioner of local and ecommerce search engine optimization and paid search advertising. Wiideman has personally played a role in the inbound successes of brands that have included Disney, Linksys, Belkin, Public Storage, Honda, Skechers, Applebee's, IHOP, Dole, among others. The mentioned projects include emphasis on strategy, planning and campaign oversight. While serving as an instructor at UC San Diego Extension and Cal State University Fullerton, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.