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Course

SEO Tools and Analytics

BUSA-40952

Master SEO Tools & Analytics: Transform Data into Revenue-Driving Decisions

Step into the world of professional SEO analysis, where raw data becomes your secret weapon for driving organic traffic and revenue growth. This advanced course goes beyond theory, putting enterprise-grade SEO tools directly in your hands while teaching you the essential approaches to measure and evaluate SEO effectiveness. You'll master how to track rankings, conduct strategic keyword research, monitor backlinks, perform technical SEO audits, and optimize campaigns for maximum impact. Through hands-on experience with industry-leading tools, you'll learn exactly how to compile and visualize data from multiple sources to identify growth opportunities and implement effective strategies. 

Course Outcomes:

By the end of this course, you'll be able to:

  • Turn comprehensive site audits into actionable growth strategies
  • Create data-driven reports that capture leadership attention
  • Analyze competitive landscapes to uncover hidden opportunities
  • Leverage advanced SEO tools
  • Present recommendations that drive business decisions

Hear From the Instructor

Course Information

3.00 units
TBD

Course sessions

Please contact the Business, Professional & Legal Programs department at 858-534-8131 or unexbusa@ucsd.edu for information about this course and upcoming sections.