SEO Tools and Analytics
BUSA-40952
This advanced course explores the tools and approaches used to measure and evaluate the effectiveness of SEO efforts; this includes how to track rankings, conduct keyword searches, track growth, build reports, monitor backlinks, perform technical SEO audits, and optimize SEO campaigns. Students will learn where and how to compile and visualize data from various sources to accurately identify opportunities for growth. Learn how to analyze and report on data related to rankings, referrals, and links, to implement effective strategies.
Learning Objectives:
- Know how to perform initial site analyses and create benchmarking reports
- Learn to collect and visualize data from various sources
- Understand how to utilize campaign data to identify relevant trends and provide well-developed recommendations to enhance search marketing goals and objectives
- Gain a proficiency in the latest SEO best practices, strategies, tools and technologies
Course Information
Course sessions
Section ID:
Class type:
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
No textbook required.
Policies:
- No refunds after: 10/3/2024
Schedule:
Instructor: Steven Wiideman
Section ID:
Class type:
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
All course materials are included unless otherwise stated.
Policies:
- No refunds after: 1/14/2025
