Mark D. Hall, M.B.A., is a seasoned User Experience (UX) Research, Design and Conversion Rate Optimization (CRO) professional. For over 20 years Mark has led engagements with e-Commerce and SaaS clients including AT&T, AutoZone, American Express, All Star Directories, Delta Dental, Kaiser Permanente, Denon, Edmunds, eDriving, SpyTec, The California Lottery, and American Addiction Centers.
Mark is an expert at gathering both qualitative and quantitative data, distilling those data into insights, then using those insights to craft design updates that raise companies' conversion rates and revenues. Mark also enjoys teaching UX courses and writing articles on research and conversion-related topics.
Mark holds a B.S. in Engineering from the University of Washington, an M.B.A. from the University of Colorado, is a Certified Usability Analyst (CUA), and holds multiple certifications from the HubSpot Academy. Outside of work Mark enjoys playing tenor saxophone, mountain biking, reading, watching soccer, and spending time with family.