User Experience (UX) Metrics
CSE-X412.60
Learn How to Measure, Analyze, and Communicate User Experience with Confidence
Online - Asynchronous | 9 weeks - No Preqrequisites
Course Highlights
UX metrics are the foundation of every data-driven design decision and knowing how to select, analyze, and communicate them is essential for high‑performing teams. This online UX metrics course from UC San Diego Extended Studies provides a comprehensive, practical framework for measuring, analyzing, and communicating user experience with confidence.
Designed for UX designers, UX researchers, product managers, and software teams, the course covers key concept from task success rates and efficiency metrics to self-reported satisfaction measures, directly applicable to real product work. No prerequisites are required: statistical concepts are introduced, making this course accessible whether you are new to UX research metrics or looking to formalize your existing practice.
Throughout the 9-week course, real-world UX case studies illustrate application of user experience measurement across industries, and applied exercises reinforce each skill so you can immediately put what you learn to work.
The course is organized in three parts:
- Foundations of UX measurement including UX and customer experience (CX) metrics, statistical concepts, and data-driven decision making.
- Methods to collect, analyze, and communicate UX data using industry-standard metrics through real-world examples
- Strategies to apply UX metrics in organizational settings to evaluate user experiences, validate design decisions, and demonstrate the ROI of UX research to business stakeholders.
By the end, you will be able to select the right UX KPIs for any research goal, visualize and present UX data persuasively, and demonstrate the business value of UX research to stakeholders at every level.
What you'll learn
- Understand the key differences between usability and broader user experience metrics, and when to use each
- The role of UX research in the product and software development lifecycle
- Identify and select the appropriate UX metrics for different stakeholders and objectives
- Apply key statistical concepts including variables, relationships and data analysis to UX research
- Present UX findings clearly through effective charts, graphs, and data visualizations that resonate with stakeholders
- Measure product performance using task success rate, efficency, and effectiveness metrics from usability studies
- Identify and Evaluate usability problems through issue-based problems measurements approaches and severity ratings
- Colleact and interpret self-reported user feedback, satisfaction scores and attitudinal measures
Course Benefits
- Immediately applicable Skills
- Flexible online learning
- Real-world case studies
- Data-driven confidence
- Communicate UX value to stakeholders
Course Format and Schedule
- Format: Online
- Delivered asynchronously with access to course materials anytime during the published course dates
- Flexibility within structured timelines
- Interactive learning environments using Canvas LMS
- Instructor support and feedback
- Access to all course materials online
- Typically Offered: Fall and Spring quarters
Prerequisites
This course has no prerequisites. It is designed to be accessible to anyone who works on or with software products, regardless of technical background. Statistical concepts are introduced in a practical, approachable way.
Who should enroll
- UX Designers and UX researchers
- Product managers
- Software developers
- Data analysts working on product teams
- Customer Experience (CX) & customer insights professionals
Next steps
Upon completion of this class, consider enrolling in other courses in the Software Quality Assurance Certificate.
Questions?
Contact infotech@ucsd.edu to learn more about Mechanical Analysis and Design course offerings.
Course Information
Course sessions
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This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
"ISBN: 9780128180808 - Title: Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics (Interactive Technologies) - Edition:3rd - Author: Albert, B and Tullis, T"
Policies:
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Instructor:
Mark Hall
Mark D. Hall, M.B.A., is a seasoned User Experience (UX) Research, Design and Conversion Rate Optimization (CRO) professional. For over 20 years Mark has led engagements with e-Commerce and SaaS clients including AT&T, AutoZone, American Express, All Star Directories, Delta Dental, Kaiser Permanente, Denon, Edmunds, eDriving, SpyTec, The California Lottery, and American Addiction Centers.
Mark is an expert at gathering both qualitative and quantitative data, distilling those data into insights, then using those insights to craft design updates that raise companies' conversion rates and revenues. Mark also enjoys teaching UX courses and writing articles on research and conversion-related topics.
Mark holds a B.S. in Engineering from the University of Washington, an M.B.A. from the University of Colorado, is a Certified Usability Analyst (CUA), and holds multiple certifications from the HubSpot Academy. Outside of work Mark enjoys playing tenor saxophone, mountain biking, reading, watching soccer, and spending time with family.