Skip to Content

Jennifer Tabanico

Jennifer Tabanico is president and cofounder of Action Research, a firm that specializes in changing behavior for the public good by applying marketing and social science research to outreach programs that promote clean, healthy and sustainable communities. Tabanico has a master's degree in experimental psychology from Cal State San Marcos and more than a decade of experience developing and implementing community-based social marketing programs for public and private agencies nationwide.

Tabanico is a recognized leader in community-based social marketing. Her work in this has spanned a broad range of social issues including hazardous waste management, pollution prevention, transportation, energy-efficiency, water conservation and public safety.

Tabanico’s work in the areas of community-based social marketing, environmental attitudes and behavior change has been published in a variety of technical and academic outlets including the Journal of Environmental Psychology, Social Influence, BioCycle magazine, Criminology and the Handbook on Household Hazardous Waste. Her recent clients include the City and County of San Diego, the New York State Energy Research and Development Authority, the Urban Sustainability Directors Network, the Maritime Aquarium and the American Forest Foundation.