Launch Your Marketing Career: Hands-On Learning, Real-World Skills, and Professional Growth

The Futures Marketing Series is a dynamic, career-focused program that introduces students to the fundamentals of marketing while preparing them to earn a certificate of completion. Through engaging coursework, hands-on projects, and real-world case studies, students build essential skills in marketing strategy, content creation, branding, digital marketing, market research, and more. Along the way, they also strengthen valuable personal skills, such as communication, leadership, problem-solving, and the confidence to present ideas effectively. By the end of the series, students will learn skills contributing to their professional expertise and personal growth. These experiences can give them a strong competitive edge for college applications, internships, and future career opportunities.

Learning Format:

Online | 3 - 9 Months

Enjoy the flexibility of learning at your own pace while the course is open. Courses are 100 percent online, with no in-person meetings. You will have access to the course materials for about 3-weeks per course during the Summer quarter and about 10-weeks per course during the Fall, Winter, and Spring quarters. This program is a cohort. Enrolled students will take all 3 courses together and in order.

What you will learn:

• Marketing's Value and Mix - Four P's
• Segmentation, Targeting, and Positioning (STP)
• Market research and analytics
• Understanding the Marketing Plan and Strategic Planning
• Consumer decision-making process and business marketing
• Digital Marketing Strategic Plans
• Developing Brand Voice
• Creating Good Content
• Social Media Platforms and Strategy
• Analytics and Content marketing ecosystem
• Strategic context (7As framework)
• Mapping the journey: crafting a content marketing strategy
• Strategic types of content
• Managing your content
• Utilizing Data

How to Enroll:

Pay as You Go Per Course:

For general enrollments, expand the “courses” tab at the bottom of this page to review the course list and then click a course to see details and enroll. You may pay per course as you work through the program. Courses must be taken in sequence.

Scholarships:

No Futures scholarships are available for Fall 2025.