Futures: Digital Marketing for High Schoolers

This course will explore the important key terms and concepts for building a digital marketing plan and how to leverage the digital world to gain success towards business goals. The curriculum will introduce the importance of developing an online advertising presence, building a brand, creating good content, providing great customer experience, and utilizing the most effective social media platforms. While understanding how to develop the quantitative and analytical skills needed to interpret data to measure a campaign’s success and connect with a target audience.

Prerequisites

This course requires completion of the first course in this series, BUSA-90070 Principles of Marketing.