User Experience (UX) Metrics

Become a data-driven rock star with this UX Metrics course

The course introduces a comprehensive set of UX metrics. It takes a very practical approach with the emphasis of the analysis being directly applicable to everyone who creates software products. Throughout the course case studies are provided to illustrate the metrics applications, and exercises are used to reinforce the learnings.

The course is organized in three main parts.

Part 1 provides background information needed to become familiar with the UX metric. First user experience is defined, and the value of measuring it explained. Then we review the most common statistical procedures related to the metrics analysis. A broader set of Customer Experience (CX) metrics are also introduced. We finish with how to plan a study involving the UX metrics.

Part 2 introduces five general types of UX metrics. Each of the metrics is explained as well as when to use and when not to use it. We show how to collect data, analyze it and present it. Real world examples are provided, including those shared by guest UX research experts.

Part 3 discusses how the UX metrics are put into daily practice. The use of UX metrics in different types of organizations is presented, as well as how to share these metrics throughout the organization. We cover how metrics can be used to validate and sell new designs, and thereby making the case for further investment in UX research efforts.

Key topics:

• Identifying the differences between “usability” and “user experience”
• Defining the user experience context (where it fits within the software development cycle)
• Identifying the appropriate user experience metrics from both the user’s and the stakeholder’s perspectiveLinear System, Solution Sets
• Independent and dependent variables
• Relation between variables
• Presenting your data graphically
• Choosing the right metrics
• Performance metrics
• Issue based metrics
• Self-reported metrics
• Behavioral and physiological metrics
• Benchmark and comparative metrics

Practical experience:

• Gain an understanding of how the user experience is defined and the value of measuring it
• Learn how to use UX metrics as a tool for evaluating and improving the design of any product
• Student will be able to choose the right metrics for each situation, or application
• Learn how to use the metrics to produce reliable and actionable results
• Understand the guidelines for analyzing a wide range of metrics
• How to present the collected metrics to others
• How to gain influence within a data-driven organization

Course typically offered: Online every quarter.

Hardware: Laptop computer with mid-level performance.

Next steps: Upon completion, consider enrolling in other required coursework in our specialized certificate in Software Quality Assurance.

Contact: For more information about this course, please contact infotech@ucsd.edu.