Course
Paid Search
BUSA-41049
Paid Search is one of the fastest ways to increase your online visibility and deliver trackable tangible results. This course teaches the fundamental strategies needed to start PPC campaigns from scratch. Students will also learn the skills needed to make PPC campaigns more profitable and more efficient, effectively increasing the number of leads or sales generated and showcasing the levers required to maximize ROI.
What you'll learn
- Understand how to do keyword research and identify profitable keywords.
- Learn how to write ad copy and optimize it scientifically over time.
- Determine and implement demographic, location, and interest targeting.
- Learn how to set bids and budgets.
- Learn how to build an effective PPC strategy.
Course Information
2.00 units
TBD