Branding and Identity Design

Build Strong, Cohesive Brands
No Prerequisite | 10 Weeks
Format: Asynchronous Online with Instructor Feedback and Guidance Throughout

In today’s competitive market, creating a memorable brand identity is crucial to standing out and engaging customers.

Our Branding and Identity Design course offers a comprehensive introduction to the principles and practices that drive successful brands. From understanding brand strategy to developing cohesive visual elements, this course will give you the foundation to craft compelling identities that resonate with audiences. You’ll learn how to create branding systems that span across business applications, ensuring consistency and impact at every touchpoint, from logos to color palettes and typography.

Course Details

The course dives deep into the essentials of logo design and the design process, helping you understand how to develop strong, recognizable symbols for businesses. You’ll also explore the fundamentals of typography, creating type systems that enhance brand identity. The importance of color will be emphasized, as you learn how to create effective color palettes that reflect brand messaging and stay in tune with current trends. Additionally, we’ll cover the creation of brand guidelines, so you can establish clear visual and verbal messaging standards that ensure brand consistency across all platforms.

Through hands-on projects and real-world case studies of successful brands, you’ll see how branding strategies apply across various media—web, print, social media, packaging, and even clothing while considering the brand life cycle. The course also introduces you to the exciting world of AI in branding, with a focus on AI image creation, its implications for trademarks, and the use of AI tools and templates to streamline the branding process.

By the end of the course, you’ll have the practical skills and confidence to create a compelling brand identity that effectively communicates a brand’s essence and appeals to its audience.