Crafting your Unique Personal Brand

In a world saturated with information and choices, standing out is not just an advantage—it's a necessity. Your personal brand is the essence of who you are, how you present yourself to the world, and the story you tell. This session is designed to help you define and apply your personal brand. In the end, you will feel empowered you to cultivate a personal brand that sets you apart in today's competitive landscape.

• Assess, Define, and Communicate Your Brand.
• Use Social Media Strategicly
• Grow and Maintain Your Brand

Learning Outcomes:

• Identify and describe the key components of a personal brand, such as core values, unique selling propositions, and personal narratives - and demonstrate how these elements contribute to a cohesive personal brand.
• Construct a personal brand statement and analyze its alignment with their professional goals and perceived market needs.

• Evaluate the effectiveness of different personal branding strategies and create a personalized action plan that applies these strategies across various platforms (such as social media, professional networking sites, and direct interactions), to enhance their visibility and impact within their industry.

Additional Details:

Total Hours of Instruction: 1.5
Format: This course is completely online and self-paced, allowing students to complete the course at their own initive, providing flexibility to learn whenever and wherever they wish.
How to Register: Please fill out this form for next steps.


Meet the Instructor: 



Parish D. Jefferson brings a prosperous career spanning over two decades, featuring leadership roles as a global account manager, program manager, and director within Fortune 500 companies. His extensive background encompasses diverse areas, including educational technology, diversity, equity, and inclusion (DEI), product adoption, partner management, and team optimization. He has a proven track record of successfully launching and managing new programs, building high-performing teams, establishing and nurturing strategic partnerships, and fostering inclusive work environments. Parish is recognized as a leader in his field and frequently speaks at national conferences, university events, and online panels. Parish holds a diverse educational background, including a Bachelor of Science in Managerial Economics from the University of California, Davis, a Master of Arts in Education from the University of Michigan, and a Master of Science in Social Work from the University of Texas. He is in his final year of completing his Ph.D. in Organizational Development and Leadership at the University of Arizona Global Campus, with a concentration in diversity and inclusion, where he is poised to bring cutting-edge insights and a wealth of experience to drive positive change and equity within the education and corporate community.

 

Questions?

We’re here to help! If you have any questions or need further information, please feel comfortable reaching out. Our team is dedicated to ensuring you have all the information you need to make an informed decision about your education.
 

Contact Your Program Manager


Grace Sheehy
grsheehy@ucsd.edu
📅 Schedule a Phone Appointment
 

To register for the course please fill out this form.