AI-Driven SEO & Digital Marketing Strategies
BUSA-41045
This course provides a strong foundation in SEO while exploring how artificial intelligence is reshaping digital marketing. Students will learn core SEO principles, including keyword research and on-page and technical optimization. Building on these fundamentals, the course introduces AI-powered tools and generative AI applications for content creation and campaign optimization.
What you'll learn
- Explain the fundamentals of SEO including search engine algorithms, ranking factors, and core optimization techniques.
- Apply keyword research, on-page, off-page, and technical SEO strategies to improve digital visibility.
- Leverage AI-powered tools and generative AI for content creation, optimization, and campaign development.
- Analyze website and campaign performance using analytics platforms and AI-driven insights to inform decision-making.
- Design integrated digital marketing strategies that combine traditional SEO best practices with AI-driven innovations for measurable results.
Course Information
Course sessions
Section ID:
Class type:
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
SEO: Strategy & Skills 4th
by Wiideman/Cowley
ISBN / ASIN: 9781737482321
You may purchase textbooks via the UC San Diego Bookstore.
Policies:
- No refunds after: 3/31/2026