Course
AI-Driven SEO & Digital Marketing Strategies
BUSA-41045
This course provides a strong foundation in SEO while exploring how artificial intelligence is reshaping digital marketing. Students will learn core SEO principles, including keyword research and on-page and technical optimization. Building on these fundamentals, the course introduces AI-powered tools and generative AI applications for content creation and campaign optimization.
What you'll learn
- Explain the fundamentals of SEO including search engine algorithms, ranking factors, and core optimization techniques.
- Apply keyword research, on-page, off-page, and technical SEO strategies to improve digital visibility.
- Leverage AI-powered tools and generative AI for content creation, optimization, and campaign development.
- Analyze website and campaign performance using analytics platforms and AI-driven insights to inform decision-making.
- Design integrated digital marketing strategies that combine traditional SEO best practices with AI-driven innovations for measurable results.
Course Information
3.00 units
TBD