Course
Special and Capital Campaigns
BUSA-X409.31
Campaigns are a powerful, cost-effective way to raise significant funds quickly. This course covers capital and comprehensive campaigns, matching gifts, annual appeals, and time-sensitive efforts like #GivingTuesday. Learn how to plan, launch, and close a successful campaign; develop a tailored strategy; engage donors and volunteers; build a compelling case for support; implement tracking tools; and sustain momentum from start to finish.
Learning Outcomes:By the end of the course, students will:
- Organize and plan a successful campaign and learn to revive a stalled campaign.
- Conduct feasibility studies to assess readiness for efficient budgeting.
- Evaluate and cultivate foundational campaign support.
- Conduct research on, build relationships with, and fully recognize campaign donors.
- Integrate capital campaigns into a successful development plan.
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Full participation in Special and Capital Campaigns is applicable for 20 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Ready to register for the next session? Scroll down to the "Course Sessions" area, click on the course bar to explore details like the instructor's bio, required textbook, and refund deadline, then select "Add to Cart" to secure your spot!
Course Information
2.00 units
TBD
Notes:
Optional Textbook: Strategies that Work, Fourth Edition by Andrea Kihlstedt (ISBN / ASIN: 9781284069235). The textbook can be purchased through the UC San Diego Bookstore or any other online retailer.
This course can be taken on a stand-alone basis or counted towards the Professional Certificate in Fundraising and Development.
Click here for more information about the financial resources available.
This course can be taken on a stand-alone basis or counted towards the Professional Certificate in Fundraising and Development.
Click here for more information about the financial resources available.