Campaigns are a cost-effective way to raise large sums of money in a relatively short period of time. This course covers capital and comprehensive campaigns as well as topics including matching gifts, annual campaigns, and time sensitive campaigns such as #givingtuesday. Investigate what it takes to launch and successfully conclude a special or capital campaign. Learn how to develop and tailor a campaign strategy for your needs. Explore how to identify potential volunteers and donors, develop a case for support, and create promotional materials for the campaign. Other topics include: planning and preparation for setting up a campaign office; required reporting and tracking tools; and how to keep volunteers motivated during the campaign.
Full participation in Special and Capital Campaigns is applicable for 20 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Note: Although you can take any course in any order we recommend you start from the required course Introduction to Fundraising and Development. If you are not interested in pursuing the Professional Certificate in Fundraising and Development you can enroll in any single class.
Enroll in our free online Fundraising and Development Information Session HERE to learn how our fully online Fundraising and Development Certificate and career services can help you shape your career plans.
For questions, please contact the Program Manager at FRDevProgram@ucsd.edu.
Course Number: BUSA-40931
Credit: 2.00 unit(s)
Related Certificate Programs: Fundraising and Development
There are no sections of this course currently scheduled. Please contact the Business, Professional & Legal Programs department at 858-534-8131 or firstname.lastname@example.org for information about when this course will be offered again.