Campaigns are a cost-effective way to raise large sums of money in a relatively short period of time. This course covers capital and comprehensive campaigns as well as topics including matching gifts, annual campaigns, and time sensitive campaigns such as #givingtuesday. Investigate what it takes to launch and successfully conclude a special or capital campaign. Learn how to develop and tailor a campaign strategy for your needs. Explore how to identify potential volunteers and donors, develop a case for support, and create promotional materials for the campaign. Other topics include: planning and preparation for setting up a campaign office; required reporting and tracking tools; and how to keep volunteers motivated during the campaign.
Course Number: BUSA-40931
Credit: 2.00 unit(s)
Related Certificate Programs: Fundraising and Development