Learn how to develop a well-structured branding plan that can help any business win the minds and hearts of their customers. Explore a hands-on approach to product development, competitive models, creative branding strategies, crafting storytelling messages and mood boards, and layer relevant marketing channels to communicate to an audience.
With an emphasis on storytelling structures and why and how brands succeed in creating emotional connections, this course includes a retail field trip, multi-media learning, and in-class presentations and exercises.
• Learn how brands communicate to create emotional connections
• Write a Story-Arc that takes your Customer Hero through a Transformation
• Understand authentic brand cultures and why they make a difference
• Learn how to apply appropriate marketing channels to branding campaigns
• Create a professional branding plan
This class is for those who want to advance their learning or careers, so some level of Marketing education or related business experience is recommended.
Note: Recommended Prerequisite: Elements of Marketing.
Course Number: BUSA-40451
Credit: 3.00 unit(s)
+ Expand All
4/11/2023 - 6/8/2023
Synchronous web-based class meetings that are scheduled to meet online at published times (time/date).
Foster, Chris, VP of Business Development, Modern Postcard
Christopher Foster is an experienced marketing executive skilled in strategic planning, multi-channel demand generation, branding, communication, analysis and product development. He has been involved with company-wide branding efforts and creative teams to create branding and positioning campaigns. Christopher is a recent past president of the San Diego Direct Marketing Association.
No visitors permitted.
No refunds after: 4/16/2023.
This class will meet via Zoom on the posted meeting times. Your instructor will provide the Zoom link prior to class.
|4/11/2023||Tue||6:00 p.m.||7:30 p.m.|
|4/13/2023||Thu||6:00 p.m.||7:30 p.m.|
|4/18/2023||Tue||6:00 p.m.||7:30 p.m.|
|4/20/2023||Thu||6:00 p.m.||7:30 p.m.|
|4/25/2023||Tue||6:00 p.m.||7:30 p.m.|
|4/27/2023||Thu||6:00 p.m.||7:30 p.m.|
|5/2/2023||Tue||6:00 p.m.||7:30 p.m.|
|5/4/2023||Thu||6:00 p.m.||7:30 p.m.|
|5/9/2023||Tue||6:00 p.m.||7:30 p.m.|
|5/11/2023||Thu||6:00 p.m.||7:30 p.m.|
|5/16/2023||Tue||6:00 p.m.||7:30 p.m.|
|5/18/2023||Thu||6:00 p.m.||7:30 p.m.|
|5/23/2023||Tue||6:00 p.m.||7:30 p.m.|
|5/25/2023||Thu||6:00 p.m.||7:30 p.m.|
|5/30/2023||Tue||6:00 p.m.||7:30 p.m.|
|6/1/2023||Thu||6:00 p.m.||7:30 p.m.|
|6/6/2023||Tue||6:00 p.m.||7:30 p.m.|
|6/8/2023||Thu||6:00 p.m.||7:30 p.m.|
There are no sections of this course currently scheduled. Please contact the Business, Professional & Legal Programs department at 858-534-8131 or email@example.com for information about when this course will be offered again.