Principles of Trademarks

Trademark law protects any word, symbol, design, device, logo or slogan that identifies and distinguishes one product from another. In this course, you will learn about the Lanham Act, federalization of unfair competition laws, the requirements for trademark eligibility, registering and protecting a trademark. Current events and up-to-date information at both the State and Federal levels are covered including the impact of e-commerce and the Internet.