Skip to Content

Digital Marketing

Specialized Certificate

Page Tools

About the Digital Marketing Program

Courses

Delivery Method
Show Legend
  • Live Online
  • In-Person
  • Online
  • Hybrid
  • Total number of courses: 5
    • 3 required courses- Digital Marketing, Content Marketing & Digital Marketing Analytics
      • It is recommended you complete the required courses in order.
    • 2 elective courses
      • Elective courses can be taken concurrently with required courses.
  • Total units required: 14-15

Digital MarketingBUSA-40879

Units: 3.00

$695

The cornerstone of every targeted marketing plan should be a digital marketing strategy. Students in this course will explore the development, production and implementation of digital-marketing delive...

Upcoming Start Dates:
Typically Offered: Fall, Winter, Spring, Summer

Content MarketingBUSA-40880

Units: 3.00

$695

Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target a...

Upcoming Start Dates:
Typically Offered: Fall, Winter, Spring, Summer

Digital Marketing AnalyticsBUSA-40924

Units: 3.00

$695

Audiences are spending more of their time online and in response, marketers are spending more of their resources there. With a seemingly limitless sea of options as to where to be present online, how ...

Upcoming Start Dates:
Typically Offered: Fall, Winter, Spring, Summer

(Choose Two)

Paid Search (PPC)BUSA-40947

Units: 3.00

$695

Paid Search is also known as Pay-Per-Click (PPC) or Search Engine Marketing (SEM). This is a keyword, image, or even a video-based digital advertising discipline that is one of the hallmarks of a wel...

Upcoming Start Dates:
Typically Offered: Fall, Winter, Spring, Summer

Search Engine Optimization (SEO) and MarketingCSE-41157

Units: 3.00

$695

In our current information age, Search Engine Optimization (SEO) is a method of marketing used by companies world-wide and is one of the most successful and cost-effective ways of obtaining business t...

Upcoming Start Dates:
Typically Offered: Fall, Winter, Spring, Summer

SEO Tools and AnalyticsBUSA-40952

Units: 3.00

$695

This advanced course explores the tools and approaches used to measure and evaluate the effectiveness of SEO efforts; this includes how to track rankings, conduct keyword searches, track growth, build...

Upcoming Start Dates:
Typically Offered: Fall, Winter, Spring, Summer

Social Media MarketingBUSA-40700

Units: 3.00

$695

The marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. While traditional print media remains relevant, media channels such as Twitter, ...

Upcoming Start Dates:
Typically Offered: Fall, Spring, Summer

Behavioral EconomicsENVR-40012

Units: 2.00

$550

Behavioral economics is the science of how and why people make the decisions they do. It s the study of what truly motivates us in the choices we make as consumers to the biases that affect our beha...

Upcoming Start Dates:
Typically Offered: Fall, Spring

Influencer MarketingBUSA-40935

Units: 2.00

$595-$695

Throughout history, influential people have driven pop culture and impacted individual perceptions and behaviors from politics and religion to business and personal choices. Influence is now democrat...

Upcoming Start Dates:
Typically Offered: Fall, Spring
Download PDF

Learning Formats

business icon

Hybrid In-class
Traditional in-person class meetings at one of our campus locations with access to our online learning portal, "Canvas." Classes typically meet one evening a week, so working professionals can attend without having to take time off from work. Schedules can vary, so be sure to check the schedule before enrolling.

Live Online
Fully online instructor-led training using live virtual class meetings via Zoom conferencing system.

Online
Fully online Instructor-led training on your schedule with no set meeting times. Lectures are pre-recorded and your instructor will set weekly discussion topics to help you engage with the content and share meaningful experiences.

Note: Not all formats may be available every quarter.

Conditions for Admission

UC San Diego Extension programs are designed to best serve college-prepared working professionals. Although programs are open to all adult learners, where program capacity is limited, applicants with this profile will receive preference for admission.

San Diego Workforce Partnership

ISA logo

UC San Diego Extended Studies Tech Certificate Program is a new program from the San Diego Workforce Partnership built to help you prepare for a career in the tech industry. You’ll earn a UC San Diego Division of Extended Studies certificate and a Google Career Certificate over 15 months. Additionally, the Partnership will support you with personalized career-readiness training and invitations to exclusive workshops, plus access to a network of employer partners to help you land a job upon program completion. With no upfront program costs and a 0% interest outcomes-based loan, you only pay back the loan amount if you land a job making more than $40,000 a year.

Learn More

Transfer to Online MBA Program

AU-StackedLogo-RGB-White.png

Students who complete UC San Diego Extension's Digital Marketing Certificate are eligible to receive a 9-semester credit block applied towards Antioch University's online Master of Business Administration Program. View Transfer Course Requirements.

Learn More

Advisory Board

Nancy Dynan

VP Marketing

prAna Living

Beth Lynch

IMS Consultant

Entravision

Neal Manowitz

VP Sales and Marketing

Sony Electonics

Kirsty Nunez

President

Q2 Insights, Inc.

Kenneth Wilbur, M.A., Ph.D

Assistant Professor, UCSD Rady School of Management

UC San Diego

Request information

Request Information

Interested in the Program?

Request information

Interested in the Program?

<%= ApplyEnrollText %>

Apply Now

Ready to get started?

<%= ApplyEnrollText %>

Ready to get started?

There is no fee when applying to this program. Students will be required to pay a $95 certificate fee upon enrollment into the program after acceptance.