Content Marketing

Content marketing is defined as the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Well-developed content is the heart of a successful marketing campaign.

In this course, students will learn to:

• Create content for a variety of industries and platforms
• Plan and create content for high-impact campaigns
• Create compelling communication with current and prospective customers
• Ensure that content aligns with the organization’s messaging, marketing strategies, products, and specific audience needs
• Students will also be introduced to various Content Management Systems (CMS), and they will learn to measure, analyze, and report on performance against key indicators
   

Learning Formats

 

  

 
 

Live Online:
Fully online instructor-led training using live virtual class meetings via Zoom  conferencing system. Click on the “Live Online” section below to view details of the online meeting times and instructor information.

 



Online:
Fully online Instructor-led training on your schedule with no set meeting times. Lectures are pre-recorded and your instructor will set weekly discussion topics to help you engage with the content and share meaningful experiences. Click on the “Online” section below to view course details.

Note: Not all formats may be available every quarter.

Course Number: BUSA-40880
Credit: 3.00 unit(s)
Related Certificate Programs: Content Marketing, Digital Marketing

+ Expand All

7/11/2023 - 9/5/2023

$695

Live Online

Add To Cart

• SECTION ID:

  174713

• CLASS TYPE:

  Synchronous web-based class meetings that are scheduled to meet online at published times (time/date).

• INSTRUCTOR:
  

  Weber, Ron

  Ron is an Internet Marketing veteran with 20+ years of digital marketing experience. He possesses strong expertise in Content Marketing, SEO, Paid Search, Display Email, and Conversion Rate Optimization but has proficiency in just about everything digital that can drive measurable results to a business. His current role is as both the Agile Digital Lab Owner + Global SEM Strategist for Teradata in San Diego, California.  Prior, he led Search acquisition and was a major content creator at Intuit where he wrote hundreds of money management tips for both Quicken.com and Mint.com helping readers that are ready to take better control over their personal finances. Ron has spent the majority of his career in finance, having worked as a bank manager, loan officer, entrepreneur and a...Read More

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  No visitors permitted.
  No refunds after: 7/18/2023.
  

• NOTE:

DATE	DAY	START	END	LOCATION
7/11/2023	Tue	6:00 p.m.	9:00 p.m.
7/18/2023	Tue	6:00 p.m.	9:00 p.m.
7/25/2023	Tue	6:00 p.m.	9:00 p.m.
8/1/2023	Tue	6:00 p.m.	9:00 p.m.
8/8/2023	Tue	6:00 p.m.	9:00 p.m.
8/15/2023	Tue	6:00 p.m.	9:00 p.m.
8/22/2023	Tue	6:00 p.m.	9:00 p.m.
8/29/2023	Tue	6:00 p.m.	9:00 p.m.
9/5/2023	Tue	6:00 p.m.	9:00 p.m.

7/17/2023 - 9/16/2023

$695

Online

Add To Cart

• SECTION ID:

  174714

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Kimberling, Stephanie

  Stephanie Kimberling is the head of digital marketing at SportRx, a San Diego-based ecommerce company and Top 10 Best Place to Work in America . Her areas of expertise include SEO, SEM, and web analytics. She earned an M.B.A. with an emphasis in sports business management from San Diego State University, as well as an M.A. in sociology from California State University, Northridge.  

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  No refunds after: 7/24/2023.
  

• NOTE:

• DATE & LOCATION:

  7/17/2023 - 9/16/2023
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.