Branding & Storytelling using Content Creation

Branding & Storytelling using Content Creation
9 Weeks | $595 | Online

In an ever-evolving industry where branded content is quickly replacing traditional advertising, storytelling is key in the content creation process. In Branding & Storytelling using Content Creation, you will begin by learning design terminology and principles, as well as file management. The course will review the history and projections of social media trends, following technology and content advances that have transformed branded media, including the importance and process of storytelling. Also, you will examine current professional and consumer trends in content creation, measurement, distribution and general media aesthetics.

What You Will Learn:

• To properly create and format graphics for intended medium, including appropriate resolution.
• Create effective layouts for intended output media with consideration for typeface selection, color for readability, visual impact, target audience and output.
• Concept, create, and output with images, video, or audio using a storyboard presentation.
• Gain insights into the tools and technology of modern digital content creation. 
• Understand the process of digital media creation, pre- and post-production cycles, project design, management, roles and job responsibilities of a variety of digital media platforms. 
• Grasp the process of storytelling through content creation.

Quarters Offered: Fall, Spring | Online
Course Fee: $595
Prerequisite: none
Note: Required course for the Content Marketing professional certificate. Recommended basic knowledge in Adobe Illustrator and Photoshop. 
Contact: For more information about this course, please email ahl@ucsd.edu.

Course Number: ART-40712
Credit: 3.00 unit(s)
Related Certificate Programs: Content Marketing

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9/27/2022 - 12/4/2022

$595

Online

Add To Cart

• SECTION ID:

  167316

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Bennett, Kelly

  Kelly Bennett is an instructor and professional graphic designer. She teaches Adobe InDesign  and  Introduction to Adobe Creative Cloud  for the Specialized Certificate in Communication Design , and Fundamentals of Graphic Design and  Branding & Storytelling using Content Creation for the Professional Certificate in Content Marketing . She operates an online portfolio group that keeps students involved in local and national industry activities, such as the Addys. Bennett’s students took 3rd Place at the Regional NSAC Competition in Florida for two consecutive years, along with awards for Best Media Plan, Creative and Presentation.

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  No visitors permitted.
  No refunds after: 9/30/2022.
  1st no meeting date: 11/21/2022.
  2nd no meeting date: 11/22/2022.
  3rd no meeting date: 11/23/2022.
  4th no meeting date: 11/24/2022.
  

• NOTE:

  This is an Online Asynchronous course. All instruction and course materials delivered and completed online between the published course start and end dates. You will have access to your course on the published start date OR 1 business day after your enrollment is confirmed, if you enroll on or after the published start date. To login to your course, go to your MyExtension account, select My Courses, select this course and then click the link that appears under Online Provider.

• DATE & LOCATION:

  9/27/2022 - 12/4/2022
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.