Branding & Storytelling using Content Creation

Branding & Storytelling using Content Creation
9 Weeks | $595 | Online

In an ever-evolving industry where branded content is quickly replacing traditional advertising, storytelling is key in the content creation process. In Branding & Storytelling using Content Creation, you will begin by learning design terminology and principles, as well as file management. The course will review the history and projections of social media trends, following technology and content advances that have transformed branded media, including the importance and process of storytelling. Also, you will examine current professional and consumer trends in content creation, measurement, distribution and general media aesthetics.

What You Will Learn:

• To properly create and format graphics for intended medium, including appropriate resolution.
• Create effective layouts for intended output media with consideration for typeface selection, color for readability, visual impact, target audience and output.
• Concept, create, and output with images, video, or audio using a storyboard presentation.
• Gain insights into the tools and technology of modern digital content creation. 
• Understand the process of digital media creation, pre- and post-production cycles, project design, management, roles and job responsibilities of a variety of digital media platforms. 
• Grasp the process of storytelling through content creation.

Quarters Offered: Fall, Spring | Online
Course Fee: $595
Prerequisite: none
Note: Required course for the Content Marketing professional certificate. Recommended basic knowledge in Adobe Illustrator and Photoshop. 
Contact: For more information about this course, please email ahl@ucsd.edu.

Course Number: ART-40712
Credit: 3.00 unit(s)
Related Certificate Programs: Content Marketing

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4/2/2024 - 6/2/2024

$595

Online

Closed

• SECTION ID:

  179858

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Bennett, Kelly

  Kelly Bennett teaches Introduction to Adobe Creative Cloud, Adobe Illustrator, Adobe InDesign, and Branding & Storytelling Using Content Creation for the Communication Design and Content Marketing certificate programs. Kelly earned her MFA in Graphic Design with a concentration in Typography from Miami International University of Art & Design. She has over 10 years of professional experience in graphic design and interactive media, having worked on campaigns both nationally and internationally. Her range of clients span from local surf shops to the Sony corporation. Sharing her love of design has always been at the heart of Kelly’s career, she has taught graphic design for over 13 years for the Art Institute of Pittsburgh, Digital Media Arts College, and Broward Colleg...Read More

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  Early enrollment advised.
  No visitors permitted.
  No refunds after: 4/5/2024.
  Early Enrollment Discount: $570 ($595 if enrolled after 3/4/2024).
  1st no meeting date: 5/27/2024.
  

• NOTE:

  SCBWI/MOPA members can receive our $25 Early Enrollment discount prior to course start date. The max discount a MOPA/SCBWI member can receive for one class is $25. It is applied upon course enrollment over the phone or in person with proof of membership. This is an online course. There are no face-to-face class sessions. You'll have access to your online course on the published start date. Login on your MyExtension account, select My Courses and click the link under LOCATION.

• DATE & LOCATION:

  4/2/2024 - 6/2/2024
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.