Dr. Jennifer Lynes is associate professor in the Faculty of Environment at the University of Waterloo. With an educational background in both marketing and environmental studies, her expertise intersects business and the environment, where she focuses on investigating marketing and behavior change for sustainability. She is director of Canada’s leading undergraduate program in environment and business, and is a long-standing board member of REEP Green Solutions. Lynes has over 15 years of experience developing and teaching online courses in the area of environmental sustainability and has supervised over 50 capstone projects.