Caleb Chao is the Senior Manager, Search Strategy at SportRx. He is a 12-year veteran of the internet marketing industry with agency and brand expertise in PPC/SEM, SEO, content, analytics, client management, conversion optimization and digital/business marketing strategy. Caleb is passionate about the intersection of psychology, sales, behavior, marketing, technology and economics.
Caleb graduated from UC San Diego with a BA in Economics, then obtained an MBA from Point Loma Nazarene University. Caleb teaches Digital Marketing and PPC Paid Search at UCSD Extension, and is a badged Google Partner with multiple certifications in Google Analytics and Google Ads.
Caleb enjoys helping students navigate their internships/careers with assessments such as MBTI and Strengths Finder. He has coached hundreds of students and colleagues with these business and personal development tools. Caleb also volunteers at Casa de Amistad, Centro de Enseñanza a non-profit organization dedicated to fostering the education and character development of underserved children, teens, and their families.