The art of fundraising for worthy causes: 'You can make a positive difference'


David Pierce: "I always tell my students that the best thing about grant writing and fundraising is the good karma you generate."


David Pierce is something of a pioneer in grant writing, fundraising and development, having started nearly 35 years ago in his home state of Washington.

As he details below, it took a life-changing volcanic eruption to launch his career.

A UC San Diego Extension instructor in Grant Writing for Nonprofits, he’s also vice president and co-director of development for the San Diego Gay Men’s Chorus.

Over his career, he has earned four academic degrees – two master’s in English and creative writing from San Diego State University, and a business administration degree from Pacific Lutheran University in Tacoma.

“When I first started teaching,” he said, “there weren’t many established programs to teach people how to be grant writers or fundraisers. Now, a lot of my former students work for non-profits around town. It’s always great to cross paths with them again.”

Pierce’s course, Grant Writing for Nonprofits, is part of Extension’s Professional Certificate in Fundraising and Development.

Q: When did you start teaching grant writing at Extension?
A: I was the original instructor for Extension’s first grant writing course when it started 12 years ago. I also later originated Extension’s courses on development of major gifts and capital campaigns. Prior to that, I taught at San Diego State in the English department and also in the department of writing and rhetoric.

Q: What’s the most difficult part of grant writing?
A: I always say that it’s not that difficult as long as you do it right. There’s a misconception that there’s mystery involved and that it takes a special kind of talent. But if someone is good at writing, research, and people skills, they can be an excellent grant writer.

Q: What are some of the basic skills required?
A: First, you have to be a good writer, able to convey information clearly and concisely. In terms of only using a specific jargon, I don’t think that’s necessary. But when you’re fine-tuning your request, a funding source might use certain terms that you’d be wise to incorporate into your writing. But you can’t just parrot it back. You have to use the jargon in intelligent ways.

Q: What’s your biggest grant writing success, or one that brought you the most sense of pride?
A: When I was with the Vista Hill Foundation in the 1990s, we helped spearhead a grant program for San Diego County’s health services for jail inmates who had mental illnesses. We were able to help these people get integrated back into society.

Q: Why do you think you’re so compelled to help people in need?
A: It’s because I really enjoy helping people. That’s always been my motivation wherever I’ve been. I’m always passionate about the cause and people I represent.

Q: How did you get started in the field?
A: I got started as a result of the Mt. St. Helens eruption in 1980 that devastated my hometown of Longview, Washington. I helped set up a disaster relief team and used my writing skills to bring federal and state funding to get my community back on its feet. Helping people gave me a lot of satisfaction and it seemed like a perfect way to use my skills.

Q: Aside from winning the grant, what are the biggest rewards of grant writing?
A: I always tell my students that the best thing about grant writing and fundraising is the good karma you generate. You can make a positive difference in people’s lives, even with a smaller, more modest grant. It’s a really good career for someone who is passionate about helping those in need.

Posted: 1/20/2015 12:00:00 AM with 2 comments

UC San Diego Extension
Hello J. Luis Cerdá! It may be more efficient for you to contact David through LinkedIn: He's not currently scheduled to teach any courses for us. All the best to you.
1/15/2020 11:10:47 AM

J. Luis Cerdá
Greetings David Pierce.
I see that this blog was written in 2015. Are you still teaching? Are you still teaching your Grant Writing Course at UCSD Extension, or elsewhere? Your description of your reason for teaching this course makes you sound like the Grant Writing Course instructor with whom I would like to study. Failing that, perhaps you could point me in the right direction. That is to say, what terrific grant writing course or program are you familiar with that is offered in 2020, in the San Diego Area? I request your sage advice. What course would you encourage a retired English/Art/French/History teacher to commit to? I would very much appreciate your suggestion(s). Thank you kindly.
Happy New Year to you.
Luis Cerdá
1/9/2020 7:03:07 PM

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