The Business of Integrative Nutrition
FPM-40619
Business of Integrative Nutrition
Learn the skills to convert your Integrative Nutrition knowledge into a viable business and develop understanding, knowledge, and competencies in interpersonal communications and management. Whether you are entrepreneurial or not, this course content is designed to make you more successful in all work and business settings. Topics include:
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- Overview of the Health Food Production and Personal Chef Industries
Look at the industry from a business perspective, with a particular emphasis on the San Diego region. This includes analysis of food production, delivery, and private/personal chef businesses. - Leadership Skills, Interpersonal Behavior and Effective Communications
Through various interactive elements, participants will gain self-awareness of their current level of proficiency in critical skills and plan for continued development. - Operations Management
Ensuring operations are efficient in using material and resources and effective in quality control, participants will learn about meal planning, food sourcing, inventory, recipe formulation, cost control, systems and productivity analysis, and strategic planning. - Marketing and Distribution
Participants will create a positioning statement and marketing strategy and plan with hands-on, practical experience in integrated marketing communications and strategic plan development. - Financial Management
Discover how to build business plan elements and learn how basic accounting principles, marketing, operations, and finance connect.
- Overview of the Health Food Production and Personal Chef Industries
Course Information
Course sessions
Section ID:
Class type:
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
No textbook required.
Policies:
- No refunds after: 9/27/2024
Schedule:
Instructor: Lauray MacElhern
Managing Director - Center for Integrative Medicine, University of California, San Diego
As managing director of the UC San Diego Center for Integrative Medicine, Lauray MacElhern oversees the business administration, strategy, operations, marketing, finance, management and development of the Center and its four mission areas and related committees: clinical, education, research and community partnerships. MacElhern is co-founder, teacher and trainer of the UC San Diego Natural Healing & Cooking Program. She is also co-founder and elected co-chair of the Business of Integrative Medicine sub-committee of the Consortium of Academic Health Centers for Integrative Medicine (CAHCIM).
MacElhern joined UC San Diego after running a Washington, D.C.-based non-profit organization, The Cancer Project, dedicated to nutrition education and research for cancer prevention and survival. As part of that role, she worked with and trained more than 100 chefs around the world on how to teach the organization’s award-winning cooking and nutrition courses. Under her leadership, the organization reached millions through its public outreach efforts and within community centers, hospitals and medical centers in more than 160 cities across the U.S., U.K., Canada, Panama, Jamaica, India and Spain.
For the past decade, MacElhern has specialized in technology, management, marketing and leadership roles contributing to the successful start-up of three ventures. She has achieved formal recognition from NASA and the Telly Awards for her work. From an early age, MacElhern has been personally immersed in healing cooking, naturopathy, Ayurveda and Chinese medicine modalities. She earned her bachelor’s degree in communication and commerce through coursework in the Wharton School and Annenberg School of Communication at the University of Pennsylvania and advanced degree coursework in nutrition sciences through extension programs at Harvard University, UC Berkeley and American University.
Section ID:
Class type:
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
No textbook required.
Policies:
- No refunds after: 1/10/2025
Schedule:
Instructor: Lauray MacElhern
Managing Director - Center for Integrative Medicine, University of California, San Diego
As managing director of the UC San Diego Center for Integrative Medicine, Lauray MacElhern oversees the business administration, strategy, operations, marketing, finance, management and development of the Center and its four mission areas and related committees: clinical, education, research and community partnerships. MacElhern is co-founder, teacher and trainer of the UC San Diego Natural Healing & Cooking Program. She is also co-founder and elected co-chair of the Business of Integrative Medicine sub-committee of the Consortium of Academic Health Centers for Integrative Medicine (CAHCIM).
MacElhern joined UC San Diego after running a Washington, D.C.-based non-profit organization, The Cancer Project, dedicated to nutrition education and research for cancer prevention and survival. As part of that role, she worked with and trained more than 100 chefs around the world on how to teach the organization’s award-winning cooking and nutrition courses. Under her leadership, the organization reached millions through its public outreach efforts and within community centers, hospitals and medical centers in more than 160 cities across the U.S., U.K., Canada, Panama, Jamaica, India and Spain.
For the past decade, MacElhern has specialized in technology, management, marketing and leadership roles contributing to the successful start-up of three ventures. She has achieved formal recognition from NASA and the Telly Awards for her work. From an early age, MacElhern has been personally immersed in healing cooking, naturopathy, Ayurveda and Chinese medicine modalities. She earned her bachelor’s degree in communication and commerce through coursework in the Wharton School and Annenberg School of Communication at the University of Pennsylvania and advanced degree coursework in nutrition sciences through extension programs at Harvard University, UC Berkeley and American University.