Hands-On Digital Marketing for Small Businesses

This immersive course focuses on providing students with practical experience in creating and managing digital marketing campaigns for small businesses and nonprofits. Each student will be assigned a client and will progress through the curriculum, culminating in a final presentation of analytics to the client. This course, which is geared toward students ages 18-24 who identify as Black or BIPOC, is important not only for its practical relevance and emphasis on real-world skills but also for its potential to address disparities in access, representation, and opportunity for Black and BIPOC students. By combining hands-on experience with a focus on community impact, the course empowers students to become agents of change in both their professional careers and their communities.