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Course

Futures: Elements of Marketing

BUSA-90018

This course will focus on integrated marketing communications and explore the building blocks of effective marketing programs and campaigns. High school students will learn how to incorporate effective marketing tools into their careers and the strategies of their organizations by learning best practices from case studies. We will also discuss marketing career options. High school students will gain experience in a variety of industry sectors and will develop the basics of a marketing plan for a company of their choice.

This course is part of the Business Management for High Schoolers program.

Course Information

Online
3.00 units
$395.00

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Course sessions

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Section ID:

189186

Class type:

Online Asynchronous.

This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

Textbooks:

All course materials are included unless otherwise stated.

Policies:

  • No refunds after: 6/23/2025
  • 1st meeting mandatory
  • Early enrollment advised
  • No UCSD parking permit required
  • No visitors permitted
  • Pre-enrollment required

Schedule:

No information available at this time.
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Instructor: Bobby Gordon

Bobby Gordon
Credentials: MBA (2018, University of Arizona), MA (1997, Eastern Michigan University), BA (1995, Muskingum University) Qualifications: Bobby Gordon has served as an instructor in higher education at the following institutions: UC San Diego, The University of Arizona, University of Akron, Kent State University, Brown Mackie College and University of Phoenix. Bio: Bobby Gordon’s award-winning career spans over 20 years in higher education as an instructor, advisor, marketing and branding specialist, consultant, and alcohol/other drug counselor and educator. Bobby has partnered with communities, federal agencies, professional sports teams, professional organizations and associations, and local and state law enforcement to develop, create, advise, and assess a variety education programs. His work spans organizations like Major League Baseball (MLB); BACCHUS Network; Association of Fraternity/Sorority Advisors; U.S. Department of Justice; U.S. Department of Education, United States Navy; Substance Abuse and Mental Health Services Administration (SAMHSA); National Collegiate Athletics Association (NCAA); National Institute on Drug Abuse (NIDA); National Institutes of Mental Health (NIMH); National Institutes of Health (NIH); Arizona Diamondbacks; Indian Health Services (IHS); Arizona Department of Corrections (ADC). He has previously worked at for UC San Diego, Arizona State University, The University of Arizona, University of Akron, Kent State University, and University of Phoenix. 

Links: www.bobbygordon.com   
Full Bio