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Course

Futures: Elements of Marketing

BUSA-90018

This course will focus on integrated marketing communications and explore the building blocks of effective marketing programs and campaigns. High school students will learn how to incorporate effective marketing tools into their careers and the strategies of their organizations by learning best practices from case studies. We will also discuss marketing career options. High school students will gain experience in a variety of industry sectors and will develop the basics of a marketing plan for a company of their choice.

This course is part of the Business Management for High Schoolers program.

Course Information

Online
3.00 units
$350.00

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Course sessions

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Section ID:

184014

Class type:

Online Asynchronous.

This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

Textbooks:

All course materials are included unless otherwise stated.

Policies:

  • Early enrollment advised
  • No UCSD parking permit required
  • No visitors permitted
  • Pre-enrollment required
  • No refunds after: 12/30/2024

Note:

Futures: Organizational Behavior is a prerequisite for Futures: Elements of Marketing.

Schedule:

No information available at this time.
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Instructor: Jerome Roberson

Jerome Roberson
Dr. Jerome Roberson is the Facilities Director for Howard University School of Law and West Campus.  His role as the Facilities Director is a high-profile, demanding, and challenging position. Dr. Roberson relies heavily on the knowledge acquired through education and practice to guide the Howard University Law School facilities department. He enjoys landscaping, genealogy, and popular and classical music. His favorite composer is Samuel Coleridge-Taylor. He loves baseball and enjoys reading science articles about the formation of the Universe. Dr. Roberson is a veteran of the United States Air Force. His time in the Air Force was very productive. He was awarded Distinguished Graduate at the Non-Commissioned Officer preparatory school. Dr. Roberson earned an Associate of Applied Science in Maintenance Production Management. Similarly, he completed his B.S. in Human Resources Management from The New School and a Master of Science in Management from Binghamton University. Dr. Roberson recently completed his Ph.D. in Organization Management with a leadership Specialization. He has published two articles which are listed below.

Roberson, J. (2018). Executive Summary: Aligning Facilities Management with an Organization’s Core Business. Facilities Manager
 
Roberson, J. (2017). Aligning Facilities Management with an Organizations Core Business. ProQuest/UMI
 
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