Design for Digital Marketing and Social Media

Create Content That Engages
No Prerequisite | 10 Weeks

In today’s fast-paced digital world, the ability to create visually compelling content for digital marketing and social media is more important than ever. Our Design for Digital Marketing & Social Media course is designed to provide you with the practical skills needed to design content that grabs attention, drives engagement, and supports marketing goals. Over 10 weeks, you’ll explore the unique design requirements for various digital platforms, from social media and websites to email marketing, ensuring your designs are tailored to fit each channel's specifications and trends.

Course Details

Throughout the course, you’ll dive into a wide range of design techniques for creating engaging visual content, including image cropping, infographics, GIFs, and more. You’ll learn how to use typography effectively for digital media, creating type systems that enhance readability and impact on screens. Additionally, you’ll gain expertise in designing responsive email templates that are both aesthetically pleasing and functional across devices.

This course will introduce you to the fundamentals of video and animation, empowering you to create dynamic content that captures attention on social media and in marketing campaigns. By aligning your designs with user experience (UX) and user interface (UI) principles, you’ll ensure that your content not only looks good but also delivers a seamless, engaging experience for your audience.

This course also covers the practical tools and strategies for sourcing content, from stock image searching to the exciting world of AI image creation. You’ll gain a solid understanding of working with CMS systems and Martech tools, helping you integrate your designs into real-world digital marketing strategies. By the end of the course, you’ll have the skills to create engaging, effective, and dynamic visual content that drives results and resonates with your audience, making you a valuable asset to any digital marketing team.