Business Research for Innovation & Growth Program
BUSA-90028
Through a combination of interactive online discussions via Zoom, analysis of real-world venture case studies, and engagement with venture simulations developed by leading universities, this course provides students with a strong foundational framework for careers and advanced study in business, entrepreneurship, and management. The curriculum immerses students in critical topics such as business innovation, venture financing, and growth strategy. Simulations offer experiential insight into the operational dynamics of launching and scaling a business, highlighting challenges such as capital acquisition, organizational leadership, and value creation for founders and stakeholders. Case examples feature ventures that successfully transitioned from concept to market and secured funding from angel investors and venture capitalists.
What you'll learn
Learning Outcomes:
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Develop analytical, strategic, creative, and critical thinking competencies essential for becoming an innovative, opportunity-oriented, and entrepreneurial leader.
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Integrate and apply foundational principles required to design and deliver a comprehensive business proposal or presentation for an original, innovation-driven concept.
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Cultivate a nuanced understanding of core leadership skills necessary to effectively guide entrepreneurial initiatives in complex and dynamic environments.
Course outline:
- Foundations of Business Innovation and Growth: Exploring methodologies for generating ideas that drive value creation within dynamic markets.
- Economic and Financial Principles of Enterprise: Examining the economic and financial underpinnings essential to launching and sustaining a successful business.
- Strategic Development and Execution: Analyzing frameworks for formulating and implementing effective business strategies.
- Identifying and Addressing Unmet Market Needs: Investigating approaches to uncover latent customer demands and translating insights into viable offerings.
- Designing Scalable Business Models: Constructing business models that support sustainable growth, adaptability, and long-term scalability.
- Value Capture and Business Plan Synthesis: Integrating key business components into a cohesive, investor-ready business plan aimed at maximizing stakeholder value.