Futures: Elements of Marketing

This course will focus on integrated marketing communications and explore the building blocks of effective marketing programs and campaigns. High school students will learn how to incorporate effective marketing tools into their careers and the strategies of their organizations by learning best practices from case studies. We will also discuss marketing career options. High school students will gain experience in a variety of industry sectors and will develop the basics of a marketing plan for a company of their choice.

This course is part of the Business Management for High Schoolers program.

Note: This course is only open to high school students. 

Course Number: BUSA-90018
Credit: 3.00 unit(s)

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4/3/2023 - 6/12/2023

$350

Online

Closed

• SECTION ID:

  169672

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Austin, Marlith

  Dr. Marlith Austin is an experienced Chief Executive Officer with a demonstrated history of working in the higher education industry, entrepreneurship, and the government. Dr. Austin holds a Ph.D. in Business Administration with a Marketing concentration, an MBA in Marketing, and undergraduate degrees in Management Studies and Psychology.

• TEXTBOOKS:

  REQUIRED

  Essentials of Marketing 12th
  by Perreault
  ISBN / ASIN: 9780073404813

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  Early enrollment advised.
  No UCSD parking permit required.
  No visitors permitted.
  Pre-enrollment required.
  No refunds after: 3/27/2023.
  

• NOTE:

• DATE & LOCATION:

  4/3/2023 - 6/12/2023
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

1/3/2024 - 3/13/2024

$350

Online

Add To Cart

• SECTION ID:

  173724

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Roberson, Jerome

  Dr. Jerome Roberson is the Facilities Director for Howard University School of Law and West Campus.  His role as the Facilities Director is a high-profile, demanding, and challenging position. Dr. Roberson relies heavily on the knowledge acquired through education and practice to guide the Howard University Law School facilities department. He enjoys landscaping, genealogy, and popular and classical music. His favorite composer is Samuel Coleridge-Taylor. He loves baseball and enjoys reading science articles about the formation of the Universe. Dr. Roberson is a veteran of the United States Air Force. His time in the Air Force was very productive. He was awarded Distinguished Graduate at the Non-Commissioned Officer preparatory school. Dr. Roberson earned an Associate of Applied Sc...Read More

• TEXTBOOKS:

  REQUIRED

  Foundations of Marketing 8th
  by William M. Pride/O. C. Ferrell
  ISBN / ASIN: 9780357688267

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  Early enrollment advised.
  No UCSD parking permit required.
  No visitors permitted.
  Pre-enrollment required.
  No refunds after: 12/11/2023.
  

• NOTE:

• DATE & LOCATION:

  1/3/2024 - 3/13/2024
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.