Course

Futures: Elements of Marketing

BUSA-90018

This course will focus on integrated marketing communications and explore the building blocks of effective marketing programs and campaigns. High school students will learn how to incorporate effective marketing tools into their careers and the strategies of their organizations by learning best practices from case studies. We will also discuss marketing career options. High school students will gain experience in a variety of industry sectors and will develop the basics of a marketing plan for a company of their choice.

This course is part of the Business Management for High Schoolers program.

Course Information

Online

3.00 units

$350.00

Course sessions

Add To Cart 1/6/2025 - 3/16/2025 Online $350

Section ID:

184014

Class type:

Online Asynchronous.

This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

Textbooks:

All course materials are included unless otherwise stated.

Policies:

Early enrollment advised
No UCSD parking permit required
No visitors permitted
Pre-enrollment required
No refunds after: 12/30/2024

Note:

Futures: Organizational Behavior is a prerequisite for Futures: Elements of Marketing.

Schedule:

No information available at this time.

Add To Cart

Instructor: Jerome Roberson

Jerome Roberson

Dr. Jerome Roberson is the Facilities Director for Howard University School of Law and West Campus. His role as the Facilities Director is a high-profile, demanding, and challenging position. Dr. Roberson relies heavily on the knowledge acquired through education and practice to guide the Howard University Law School facilities department. He enjoys landscaping, genealogy, and popular and classical music. His favorite composer is Samuel Coleridge-Taylor. He loves baseball and enjoys reading science articles about the formation of the Universe. Dr. Roberson is a veteran of the United States Air Force. His time in the Air Force was very productive. He was awarded Distinguished Graduate at the Non-Commissioned Officer preparatory school. Dr. Roberson earned an Associate of Applied Science in Maintenance Production Management. Similarly, he completed his B.S. in Human Resources Management from The New School and a Master of Science in Management from Binghamton University. Dr. Roberson recently completed his Ph.D. in Organization Management with a leadership Specialization. He has published two articles which are listed below.

Roberson, J. (2018). Executive Summary: Aligning Facilities Management with an Organization’s Core Business. Facilities Manager

Roberson, J. (2017). Aligning Facilities Management with an Organizations Core Business. ProQuest/UMI

Full Bio

Closed 6/30/2025 - 7/20/2025 Online $350

Section ID:

189186

Class type:

Textbooks:

All course materials are included unless otherwise stated.

Policies:

Schedule:

No information available at this time.

Closed

Instructor: Bobby Gordon

Bobby Gordon

Credentials: MBA (2018, University of Arizona), MA (1997, Eastern Michigan University), BA (1995, Muskingum University) Qualifications: Bobby Gordon has served as an instructor in higher education at the following institutions: UC San Diego, The University of Arizona, University of Akron, Kent State University, Brown Mackie College and University of Phoenix. Bio: Bobby Gordon’s award-winning career spans over 20 years in higher education as an instructor, advisor, marketing and branding specialist, consultant, and alcohol/other drug counselor and educator. Bobby has partnered with communities, federal agencies, professional sports teams, professional organizations and associations, and local and state law enforcement to develop, create, advise, and assess a variety education programs. His work spans organizations like Major League Baseball (MLB); BACCHUS Network; Association of Fraternity/Sorority Advisors; U.S. Department of Justice; U.S. Department of Education, United States Navy; Substance Abuse and Mental Health Services Administration (SAMHSA); National Collegiate Athletics Association (NCAA); National Institute on Drug Abuse (NIDA); National Institutes of Mental Health (NIMH); National Institutes of Health (NIH); Arizona Diamondbacks; Indian Health Services (IHS); Arizona Department of Corrections (ADC). He has previously worked at for UC San Diego, Arizona State University, The University of Arizona, University of Akron, Kent State University, and University of Phoenix.

Links: www.bobbygordon.com

Full Bio