Futures: Elements of Marketing

This course will focus on integrated marketing communications and explore the building blocks of effective marketing programs and campaigns. High school students will learn how to incorporate effective marketing tools into their careers and the strategies of their organizations by learning best practices from case studies. We will also discuss marketing career options. Students will gain experience in a variety of industry sectors and will develop the basics of a marketing plan for a company of their choice.

This course is part of the Business Management for High Schoolers program.

Course Number: BUSA-90018
Credit: 3.00 unit(s)

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1/4/2023 - 3/15/2023

$350

Online

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• SECTION ID:

  166312

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:

  Slocum, Alesia

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  Early enrollment advised.
  No UCSD parking permit required.
  No visitors permitted.
  Pre-enrollment required.
  No refunds after: 12/28/2022.
  

• NOTE:

• DATE & LOCATION:

  1/4/2023 - 3/15/2023
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

4/3/2023 - 6/12/2023

$350

Online

Add To Cart

• SECTION ID:

  169672

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Austin, Marlith

  Dr. Marlith Austin is an experienced Chief Executive Officer with a demonstrated history of working in the higher education industry, entrepreneurship, and the government. Dr. Austin holds a Ph.D. in Business Administration with a Marketing concentration, an MBA in Marketing, and undergraduate degrees in Management Studies and Psychology.

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  Early enrollment advised.
  No UCSD parking permit required.
  No visitors permitted.
  Pre-enrollment required.
  No refunds after: 3/27/2023.
  

• NOTE:

• DATE & LOCATION:

  4/3/2023 - 6/12/2023
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.