Futures: Elements of Marketing

This course will focus on integrated marketing communications and explore the building blocks of effective marketing programs and campaigns. High school students will learn how to incorporate effective marketing tools into their careers and the strategies of their organizations by learning best practices from case studies. We will also discuss marketing career options. Students will gain experience in a variety of industry sectors and will develop the basics of a marketing plan for a company of their choice.

This course is part of the Business Management for High Schoolers program.

Course Number: BUSA-90018
Credit: 3.00 unit(s)

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1/4/2023 - 3/15/2023

$350

Online

Add To Cart

• SECTION ID:

  166312

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:

  Roberson, Jerome

• TEXTBOOKS:

  REQUIRED

  Foundations of Marketing 8th
  by William M. Pride
  ISBN / ASIN: 9781337614627

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  Early enrollment advised.
  No UCSD parking permit required.
  No visitors permitted.
  Pre-enrollment required.
  No refunds after: 12/28/2022.
  

• NOTE:

  A traditional hardcover textbook is not required for this class; however, you must purchase an Online Homework Platform called MindTap. MindTap is a digital interactive platform that contains assessments, videos, study tools, and seamless access to an ebook wherever you are. The cost of the Online Homework Platform is $111, but you will receive a 20% discount from the publisher. You will make this purchase on the first day of class within Canvas. Please contact precollege@ucsd.edu if you have questions.

• DATE & LOCATION:

  1/4/2023 - 3/15/2023
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

4/3/2023 - 6/12/2023

$350

Online

Add To Cart

• SECTION ID:

  169672

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Austin, Marlith

  Dr. Marlith Austin is an experienced Chief Executive Officer with a demonstrated history of working in the higher education industry, entrepreneurship, and the government. Dr. Austin holds a Ph.D. in Business Administration with a Marketing concentration, an MBA in Marketing, and undergraduate degrees in Management Studies and Psychology.

• TEXTBOOKS:

  REQUIRED

  Essentials of Marketing 12th
  by Perreault
  ISBN / ASIN: 9780073404813

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  Early enrollment advised.
  No UCSD parking permit required.
  No visitors permitted.
  Pre-enrollment required.
  No refunds after: 3/27/2023.
  

• NOTE:

• DATE & LOCATION:

  4/3/2023 - 6/12/2023
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.