Donor Relations and Stewardship

Research suggests that the most important aspect of a donor consistently giving to your organization is thanking them in a way that demonstrates impact to them.  Our curriculum provides foundational tools to expand how you are thanking donors in a meaningful way. Explore how you can improve the quality of your relationship with your donors and increase support for your organization. Learn to discern the interests of individuals in your donor base. Develop appropriate fundraising strategies and plans for your donors including: ways of involving potential donors before and after donations, and providing ongoing recognition and opportunities for giving. Learn how many organizations implement donor recognition activities that demonstrate impact; bring donors closer to the initiatives they are making possible; and how they confirm that the organization is fulfilling its responsibility to utilize funding as the donor intended.

Course Number: BUSA-40930
Credit: 2.00 unit(s)
Related Certificate Programs: Fundraising and Development

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6/21/2022 - 9/25/2022

$425

Online

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• SECTION ID:

  162799

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Ford, Janeal

  Janeal Ford is a futurist with nearly two decades’ experience teaching and inspiring leaders to make a difference in their communities. She brings a wealth of knowledge in best practice fundraising having served in numerous roles in nonprofit and community organizations including Volunteers of America, Utah Food Bank, and Intermountain Healthcare. In 2014, Janeal founded Fordable Fundraising to help nonprofit leaders accelerate mission impact. Ford received a BS in Sociology and a Master of Public Administration from the University of Utah and is a Certified Fund Raising Executive (CFRE). Originally from Utah, Janeal has made San Diego home for the past five years.  

• TEXTBOOKS:

  REQUIRED

  Donor Centered Fundraising 2nd
  by Penelope Burk
  ISBN / ASIN: 9780968797853

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

• NOTE:

  Synchronous web-based class meetings that are scheduled to meet online at published dates and times. You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed, if you enroll on or after the published start date. To login to your course, go to your MyExtension account, select My Courses, select this course and then click the link that appears under Online Provider.

• DATE & LOCATION:

  6/21/2022 - 9/25/2022
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.