For every new donor making a gift to a charity, one stops giving. Research suggests poor retention among donors is attributed to limited gift acknowledgment and a lack of consistent efforts to communicate measurable results.
Donor Relations and Stewardship examines how charities can improve relationships for retained and upgraded giving and expand mission impact. The course explores the four key pillars of donor relations including gift acceptance, acknowledgement, recognition and stewardship viewed through the lens of Penelope Burk’s Donor Centered Fundraising.
Explore communication and relationship building strategies to support improved resonance and engagement with key stakeholders. As part of the course, students are provided an experiential look at the benefits of gratitude, an evidence based fundraising practice, along with tools to support communication, recognition and stewardship plans.
- Understanding of donor relations, and the importance of stewardship in the donor cycle
- Demonstration of key theories and principles of donor experience
- Application of the four pillars of donor relations
Donor Centered Fundraising 2nd
by Penelope Burk
ISBN / ASIN: 9780968797853
Enter code UCSDstudent
at checkout to get a
$30 off reserved to UCSD students: DONOR CENTERED FUNDRAISING - Cygnus Applied Research (cygresearch.com)
Full participation in Donor Relations and Stewardship is applicable for 20 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Although you can take any course in any order we recommend you start from the required course Introduction to Fundraising and Development. If you are not interested in pursuing the Professional Certificate in Fundraising and Development you can enroll in any single class.
Enroll in our free online Fundraising and Development Information Session HERE to learn how our fully online Fundraising and Development Certificate and career services can help you shape your career plans.
For questions, please contact the Program Manager at FRDevProgram@ucsd.edu.
Course Number: BUSA-40930
Credit: 2.00 unit(s)
Related Certificate Programs: Fundraising and Development
+ Expand All
1/29/2024 - 3/8/2024