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Course

Donor Relations and Stewardship

BUSA-40930

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For every new donor making a gift to a charity, one stops giving. Research suggests poor retention among donors is attributed to limited gift acknowledgment and a lack of consistent efforts to communicate  measurable results. 
Donor Relations and Stewardship examines how charities can improve relationships for retained and upgraded giving and expand mission impact. The course explores the four key pillars of donor relations including gift acceptance, acknowledgement, recognition and stewardship viewed through the lens of Penelope Burk’s Donor Centered Fundraising.
The course also explores communication and relationship building strategies to support improved resonance and engagement with key stakeholders.
The process of moves management, the tracking and recording of steps in major donor cultivation, is also discussed.
Students are provided an experiential look at the benefits of gratitude, an evidence based fundraising practice, along with tools to support communication, recognition and stewardship plans.  


Learning Objectives:
By the end of the course, students will:

  • Understanding of donor relations, and the importance of stewardship in the donor cycle
  • Demonstration of key theories and principles of donor experience
  • Application of the four pillars of donor relations
Required textbook:
Donor Centered Fundraising 2nd
by Penelope Burk
ISBN / ASIN: 9780968797853

Enter code UCSDstudent at checkout to get a $30 off reserved to UCSD students: DONOR CENTERED FUNDRAISING - Cygnus Applied Research (cygresearch.com)



Full participation in Donor Relations and Stewardship is applicable for 20 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Course Information

Online
2.00 units
$425.00
Notes: Required Textbook: Donor Centered Fundraising 2nd by Penelope Burk (ISBN / ASIN: 9780968797853). The textbook can be purchased through the UC San Diego Bookstore or any other online retailer.

This course can be taken on a stand-alone basis or counted towards the Professional Certificate in Fundraising and Development.

Click here for more information about the financial resources available.

Course sessions

Closed
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