Donor Relations and Stewardship

For every new donor making a gift to a charity, one stops giving. Research suggests poor retention among donors is attributed to limited gift acknowledgment and a lack of consistent efforts to communicate  measurable results. 
 
Donor Relations and Stewardship examines how charities can improve relationships for retained and upgraded giving and expand mission impact. The course explores the four key pillars of donor relations including gift acceptance, acknowledgement, recognition and stewardship viewed through the lens of Penelope Burk’s Donor Centered Fundraising. Explore communication and relationship building strategies to support improved resonance and engagement with key stakeholders. As part of the course, students are provided an experiential look at the benefits of gratitude, an evidence based fundraising practice, along with tools to support communication, recognition and stewardship plans.  

Course Number: BUSA-40930
Credit: 2.00 unit(s)
Related Certificate Programs: Fundraising and Development

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9/20/2022 - 10/25/2022

$425

Live Online

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• SECTION ID:

  167839

• CLASS TYPE:

  Synchronous web-based class meetings that are scheduled to meet online at published times (time/date).

• INSTRUCTOR:
  

  Ford, Janeal

  Janeal Ford has more than 20 years experience in the design and execution of successful fundraising programs. As a fundraising expert, she has helped charities raise millions of dollars to advance their important community solutions. She serves as President/CEO for Fordable Fundraising, a consulting firm providing  education, consulting and grant writing services to nonprofit providers in health and human services, education and arts/culture.   Janeal received a Bachelor of Science in Sociology and a Masters in Public Administration from the University of Utah and holds certification as a Certified Fund-Raising Executive. Originally from Utah, Janeal has made San Diego, California her home since 2013. She enjoys teaching others the joy of fundraising and has served as i...Read More

• TEXTBOOKS:

  REQUIRED

  Donor Centered Fundraising 2nd
  by Penelope Burk
  ISBN / ASIN: 9780968797853

  You may purchase textbooks via the UC San Diego Bookstore.

• POLICIES:

  No refunds after: 9/28/2022.
  

• NOTE:

  Live-online (Synchronous) web-based class meetings that are scheduled to meet online at published dates and times. You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date. To login to your course, go to your MyExtension account, select My Courses, select this course and then click the link that appears under Online Provider.

DATE	DAY	START	END	LOCATION
9/20/2022	Tue	6:00 p.m.	9:00 p.m.
9/27/2022	Tue	6:00 p.m.	9:00 p.m.
10/4/2022	Tue	6:00 p.m.	9:00 p.m.
10/11/2022	Tue	6:00 p.m.	9:00 p.m.
10/18/2022	Tue	6:00 p.m.	9:00 p.m.
10/25/2022	Tue	6:00 p.m.	9:00 p.m.