Community Engagement

Community Engagement

This course provides practitioners with the strategies, knowledge, and skills needed to develop a communications strategy that activates behavior change at the community level. Participants will explore the range of engagement tools available to create behavior change, from quick communications to in-depth learning experiences. Topics include effective messaging, the use of social media and print media, mobile apps, the power of citizen science, and how to select the right mix of engagement tools. This course also covers effective learning methods to inspire behavior change in informal educational settings and strategies relevant to community-based social marketing campaigns and community-based conservation education programs. Students will develop the knowledge needed to design and evaluate a strategy that can reach multiple audiences with multiple engagement tools.

Learning Objectives:

• Learn the range of engagement tools to activate behavior change
• Know how to design an engagement strategy to make conservation salient to the public
• Understand strategies relevant to community based social marketing and conservation education programs
• Understand the challenges and opportunities of general informal education and project-specific efforts
• Learn how to evaluate the success of an engagement activity

 

Course Number: ENVR-40005
Credit: 3.00 unit(s)
Related Certificate Programs: Sustainability & Behavior Change

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10/3/2022 - 12/3/2022

$595

Online

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• SECTION ID:

  165564

• CLASS TYPE:

  Online Asynchronous.
  
  This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
  You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.

• INSTRUCTOR:
  

  Danoff-Burg, James, International community-based conservationist focusing on the human dimensions of conversation with over 20 years experience in the conservation and education field.

  James Danoff-Burg is a global leader in conservation, education and strategy. He is a field-based researcher dedicated to finding science-based conservation and education solutions. He is the director of conservation at The Living Desert Zoo and Botanical Gardens in Palm Desert, CA. He also directs Helping Rhinos USA, is a conservation psychologist teacher at California State University San Marcos and co-director of Pathways Collaborative with Nette Pletcher. Danoff-Burg helps conservation programs expand to enhance pro-environmental action and ecological harmony. He is dedicated to finding creative science-based conservation and education solutions for conservation programs committed to improving and safeguarding our world. Integral to all of his efforts is h...Read More

• TEXTBOOKS:

  No textbook required.

• POLICIES:

  No refunds after: 10/10/2022.
  

• NOTE:

• DATE & LOCATION:

  10/3/2022 - 12/3/2022
  extensioncanvas.ucsd.edu
  You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.