Community Engagement
This course provides practitioners with the strategies, knowledge, and skills needed to develop a communications strategy that activates behavior change at the community level. Participants will explore the range of engagement tools available to create behavior change, from quick communications to in-depth learning experiences. Topics include effective messaging, the use of social media and print media, mobile apps, the power of citizen science, and how to select the right mix of engagement tools. This course also covers effective learning methods to inspire behavior change in informal educational settings and strategies relevant to community-based social marketing campaigns and community-based conservation education programs. Students will develop the knowledge needed to design and evaluate a strategy that can reach multiple audiences with multiple engagement tools.
Learning Objectives:
- Learn the range of engagement tools to activate behavior change
- Know how to design an engagement strategy to make conservation salient to the public
- Understand strategies relevant to community based social marketing and conservation education programs
- Understand the challenges and opportunities of general informal education and project-specific efforts
- Learn how to evaluate the success of an engagement activity
Course Number: ENVR-40005
Credit: 3.00 unit(s)
Related Certificate Programs: Sustainability & Behavior Change
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10/7/2024 - 12/7/2024
$595
Online
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CLASS TYPE:
Online Asynchronous.
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Karlin, Beth
Dr. Beth Karlin is the founder and CEO of See Change Institute, a research (and practice) institute devoted to studying and shaping behavior change programs for the greater good. Beth and her team deliver actionable research to support organizations in the fields of energy/climate change, health, social justice, and philanthropy. They are currently working on projects to increase Medicaid enrollment, measure inclusion in popular film, understand and influence adoption of smart home technology, and support local community choice energy programs.
Beth has published her work in venues ranging from Psychological Bulletin to Peace Studies and is a sought after speaker and trainer on Storytelling, Smart Homes, and the Social Science of Sustainability (and she loves alliteration). She is Pa...Read More
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TEXTBOOKS:
No information available at this time.
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POLICIES:
No refunds after: 10/14/2024.
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10/7/2024 - 12/7/2024
extensioncanvas.ucsd.edu
You will have access to your course materials on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
There are no sections of this course currently scheduled. Please contact the Science & Technology department at 858-534-3229 or unex-sciencetech@ucsd.edu for information about when this course will be offered again.