Annual Giving
BUSA-41023
Ready to register for the next session? Scroll down to the "Course Sessions" area, click on the course bar to explore details like the instructor's bio, required textbook, and refund deadline, then select "Add to Cart" to secure your spot!
Annual giving includes contributions made annually to sustain a nonprofit’s community solutions and are the lifeblood of fundraising programs. A growing annual giving program is a team sport and culmination of thoughtfully executed communication, solicitation, and donor retention strategies.
During this course students learn fundamentals of annual giving including goal setting and campaign management, working with volunteers, crafting the case for support, stakeholder communication, and the evaluation and application of key solicitation techniques. Students learn to apply a range of principles, techniques, and tools to solve practical fundraising issues in annual giving.
Learning Outcomes:
Upon completion of this course, students will be able to:
1. Understand the trends and various strategies for raising annual revenue for a nonprofit
2. Learn practical strategies for developing an annual giving program that moves an organization toward
its strategic goals
3. Identify the appropriate activities for your plan, including special events, grants, government resources,
corporate gifts, direct mail, on-line giving, social media, individual gifts, earned income and planned
giving
4. Gain knowledge about corporate, foundation and government grants
5. Understand how to cultivate stronger relationships with annual donors
6. Analyze effective ways to use volunteers in annual development activities
.png "2024-CFRE-Provider-Logo-RESIZED-by-marketing-(1).png"){kind=logo}
Full participation in Annual Giving is applicable for 20 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Required textbook for both the Introduction to Fundraising and Development and the Annual Giving classes:
Achieving Excellence in Fundraising 5th
by Shaker, Tempel, Nathan, Stancykiewicz
ISBN / ASIN: 9781119763758
10% discount reserved to UCSD students:
You may purchase a discounted printed version of the textbook via the UC San Diego Bookstore.
UCSD students can get a discounted digital copy of the required textbook here: Wiley: University of California San Diego Direct to Student Website--Tempel
Course Information
Course sessions
Section ID:
Class type:
This course is entirely web-based and to be completed asynchronously between the published course start and end dates. Synchronous attendance is NOT required.
You will have access to your online course on the published start date OR 1 business day after your enrollment is confirmed if you enroll on or after the published start date.
Textbooks:
Achieving Excellence in Fundraising 5th
by Shaker, Tempel, Nathan, Stancykiewicz
ISBN / ASIN: 9781119763758
You may purchase textbooks via the UC San Diego Bookstore.
Policies:
- No refunds after: 2/4/2025
Schedule:
Instructor:
Jill Bishop
leadership experience, as well as 20 years of professional experience in the corporate sector.
Her corporate background includes media, marketing and finance experience with Fortune 500
companies.
Jill brings leadership experience managing development teams for a variety of nonprofit
organizations; prospecting and managing a major gifts portfolio; event planning and production; and capital campaign planning and execution. She has produced a variety of special events including galas, luncheon and symposiums as well as on-air fundraising campaigns for public media. She has experience in a variety of nonprofit sectors and markets including social services, public media, and community foundations, as well as producing and presenting theater. She is a highly accomplished relationship manager. In her new nonprofit fundraising consulting/contracting practice, her focus is on helping small to medium non-profit organizations establish a fundraising plan or department; serving as Interim Director of Development; training or mentoring new development professionals and coaching organizational leaders in best practice fundraising. She also offers special event planning and execution consulting. Jill is community-minded and has served on many non-profit boards over the course of her career. Among her board positions, she served as Chair of Government Relations for the Association of Fundraising Professionals (AFP) Southern Arizona Chapter.
