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Instructor

David Salcido

Bio

David Salcido is a digital marketing analytics leader with nearly 20 years of enterprise experience. He has led the implementation and optimization of advanced marketing technology stacks and marketing strategies for Amazon, Lumen Technologies, Thermo Fisher Scientific, Ingram Micro, Viasat, and other Fortune 500 companies—leveraging tools across the Adobe Experience Cloud (Adobe Analytics, Real-Time CDP, Customer Journey Analytics, Marketo Engage, Adobe Target), Google Marketing Platform (GA4, Google Ads, DV360), and enterprise BI tools (Power BI, Tableau) to drive multi-channel attribution, personalization, and marketing performance.

A Southern California native, David began in Film & Video at CalArts and later earned an MBA in Marketing from the University of San Diego. As an instructor at UC San Diego Extended Studies, he develops hands-on curricula in digital strategy, analytics, attribution modeling, and martech operations.

Currently pursuing a Master of Data Science at UCSD, David combines creative vision and data fluency—“Bob Ross meets Sheldon Cooper”—to transform complex datasets into compelling insights and results.